This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The Summer Olympics are here, and this is the week countries around the world prepare to be compared on the basis of their athletic abilities, their artistic performances, and of course, their sponsored swag. Although podcast listening is not […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Ask Americans to conjure up images of the UK and two things quickly come to mind: double-decker buses and The Beatles crossing the street outside Abbey Road Studios. It turns out these iconic figures represent things that podcast listeners […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In 2017, The Atlantic ran a story entitled “Podcasting is the new Talk-Radio.” It argued that Podcasting takes the “codes and crafts” of radio but adds “flexibility and chronicity—whenever and wherever you want, but you’ll hear from us […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The addition of video to many podcasts has been a hot topic in recent years. This week’s Insight from Edison Podcast Metrics™ features findings on audio and video podcasts. According to Edison Podcast Metrics, 79% of weekly podcast listeners […]
Podcast Reach Among UK Adults Hits All Time High Click here to view or download The UK Podcast Consumer 2024. Podcasts have firmly established themselves as a leading media platform in the UK, captivating an increasingly large audience as highlighted in The UK Podcast Consumer 2024 report by Edison Research. Earlier today, Gabriel Soto, Senior […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s insight: Sports Podcast Listeners are Loyal Fans Long gone are the days when current athletes had to wait for retirement to start a career in sports commentating. Today, the likes of Jason and Travis Kelce, […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. This week’s insight includes: LGBT Listeners Spend 48% More Time with Podcasts In celebration of Pride month, this week’s insight features Share of Ear® data to illustrate how the LGBT community spends its day with audio. It is […]
New data from Edison Podcast Metrics Somerville, NJ June 5, 2024 – Edison Research announces the Top 25 Podcasts in the UK based on reach for Q1 2024 among weekly podcast listeners age 15+. Remaining in the Top Three from Q4 2023 to Q1 2024 are The Joe Rogan Experience, The Diary of a CEO […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. This week’s insight includes: Edison Research is excited to reveal the Top 25 Podcasts in the UK based on reach for Q1 2024 among weekly podcast listeners age 15+. Edison Podcast Metrics™ is the only podcast measurement service […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. What are the most popular podcast genres? Edison Research is pleased to announce the Top Podcast Genres in the U.S. by reach for Q1 2024 among weekly podcast listeners age 13+. Edison Podcast Metrics™ is the only podcast measurement […]
The Pitch for Podcasts: Attracting an ever-growing and highly engaged audience Click here to download The Podcast Consumer 2024. Podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience, as highlighted in The Podcast Consumer 2024 report by Edison Research. Earlier today, Megan Lazovick, Vice President at Edison Research, […]
Spotify, SXM, iHeart Continue to lead U.S. Podcast Networks for Weekly Reach Edison Research announces the Top 10 Podcast Networks in the U.S. based on average weekly network reach for the first quarter of 2024. The Top Podcast Networks are ranked by the reach of the producer or network that represents the advertising for the […]
