Sports Audio Report
The Sports Audio Report from Edison Research, SiriusXM Media, and GroupM explores sports fandom in the U.S. and the role that audio content plays in fans’ engagement with sports and leagues.
Sports Audio Report
This report explores sports fandom in the U.S. and the role that audio content plays in fans’ engagement with sports and leagues.
Findings were presented in a webinar by Gabriel Soto, Senior Director of Research at Edison Research, Melissa Paris, Vice President of Sales Research at SiriusXM Media, and Jen Soch, Executive Director, Channel Solutions at GroupM US.
Sports Audio Report: Female Fans
This report explores the unique audio listening habits of U.S. female sports fans and shows how they interact with sports beyond the field.