Qualitative Research

At Edison Research, we conduct both in-person and online qualitative research using focus groups, in-depth interviews, and ethnographic studies. Our seasoned researchers provide detailed reports and insights. In addition, our in-house videographers and editors create compelling visual content to supplement research. Together, we offer a holistic, insightful view of your customer or audience.

We’ve engaged with consumers across the US and internationally, capturing insights from diverse cultural landscapes and global perspectives.

At Edison Research, we’re more than just researchers; we’re your partners in uncovering profound insights. Our unique approach employs creative methodologies and innovative solutions to spark genuine consumer conversations. With a quick, agile team at the helm, we adeptly tackle even the most complex challenges, ensuring timely and meaningful results. We collaborate closely with your team, aligning our strategies to meet and exceed your research and communication objectives. Whether through detailed written reports or captivating visual content crafted by our in-house videographers and editors, we provide a holistic perspective that powers informed decisions.