Edison Podcast Metrics™
The only podcast measurement service that measures listening, not downloads, across all networks, shows, and platforms
Edison Podcast Metrics™ U.S.
Each year, Edison Research interviews 20,000 weekly podcast listeners ages 13 and older about the shows they listen to. In addition to calculating the weekly reach of podcast networks and shows, Edison Podcast Metrics also tracks demographics, content preferences, and listening behaviors.
Edison Research has produced rankers of the Top Podcasts and Networks in the U.S. since 2019 and has measured the podcast space for over 15 years.
Edison Podcast Metrics UK
Used by the leading podcast networks, agencies, and consultancies in the U.S. since 2019, Edison Podcast Metrics™ launched in the UK in the third quarter of 2023. It is the only all-inclusive measurement of weekly reach of podcasts in the UK.
Edison Research interviews 8,000 podcast listeners ages 15 and older each year about the shows they listen to. In addition to calculating the weekly reach of podcasts, the report tracks demographics, content preferences, and listening behaviors.