Share of Ear® Answers:
Share of Ear® Answers:
- What audio platforms are people using?
- What time of day do they listen?
- Where are they listening?
- What devices are they using to listen?
- What kind of content are they listening to?
The only audio measurement service in the U.S. tracking all listening platforms
Share of Ear® tracks listening to AM/FM, streaming, podcasts, owned music, YouTube, SiriusXM, audiobooks, and music channels on television, in any location and on any device.
Share of Ear® is a quarterly audio listening diary survey measuring respondents’ audio listening during a 24-hour period. We learn what Americans age 13+ are listening to, how much they listen, when and where they listen, and on what devices they listen. We also learn consumer characteristics such as what model year car they drive and to what political party they belong. We have been conducting this study since 2014, and brands like Westwood One, Audacy, Spotify, Pandora, Amazon, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits.
Share of Ear debuts; AM/FM radio listening accounts for half of all daily audio consumption in the U.S.
Listening on voice-enabled speakers is tracked; accounts for 2% of all daily listening
Share of daily audio listening at home increases 18% year-over-year due to COVID-19 quarantine measures
The share of all AM/FM radio listening in the U.S. done via radio station streams hits double digits at 11%, while 89% of listening continues to be to traditional, over-the-air radio signals
25% of daily audio content consumed by Americans age 13+ is spoken word; 75% is music
Among those age 18-34, 50% of all daily listening is to ad-free audio
Americans spend more time with audio on mobile devices than on radios
Podcasts account for 10% of all daily time spent with audio
Americans spend more time listening to on-demand audio sources than to linear audio sources
Linear audio still rules in-car listening with 76% of total in-car audio time going to linear platforms
One of the many questions answered by the Share of Ear® study from Edison Research is, “What percent of daily listening time do those in the U.S. age 13+ spend with various audio sources?”
The answers can be found in the Share of Ear Audio Dial™, updated below with the most recent data from the Q4 2023 survey.
AM/FM OTA or streaming, streaming music, podcasts, SiriusXM, YouTube free for music videos, audiobooks, owned music, music channels on TV, other
Home, work, car, other
AM/FM radio, mobile device, computer/laptop, voice-enabled speaker, satellite radio receiver, TV, internet-connected TV device, CD player, other
Music, news/Information, personalities/talk shows, sports talk/play-by-play
Share of Ear is a syndicated quarterly dataset created by Edison Research that measures all daily audio consumption in the U.S. It has been published since 2014.
Share of Ear is survey data, not download data or subscriber data. While individual audio sources have their own measures, Share of Ear surveys listeners to capture ALL of their daily listening in one dataset, providing a level playing field for all audio sources. It is the only audio survey in the U.S. to provide analysis of all audio consumption.
Each quarter, 1,000 respondents age 13+ are surveyed using a one-day listening diary. The majority of respondents use an online diary, but some use a paper diary. Respondents self-report listening details for every 15-minute period of time for 24 hours.
Listening behavior includes all audio sources: AM/FM radio and radio streams, podcasts, streaming music, YouTube for music, owned music, audiobooks, SiriusXM, TV music channels, and other audio sources. Listening location is measured and includes: at home, in car, at work, and other. Listening device as well as headphone usage, and many other measures, are included.
Yes, listener age, gender, income, employment status, and presence of children are measured.
Other variables in the dataset include model year of primary car, political party, premium audio subscription status, presence of smart speakers, and more.
Online Tableau interface includes access to Share, Reach, Minutes, and Trending dashboards. Trending data from 2014 is included for subscribers. Custom reports are available on request.
The Quarterly Overview Deck highlighting most recent data is emailed to subscribers after new data is released.
Subscribers include financial firms, broadcast companies, podcast networks, multimedia organizations, and those who have specific interest in the audio landscape in the U.S.
Yes, as of now Share of Ear is only available in the U.S.