Share of Ear®
Share of Ear®
After decades of researching audio platforms separately, Edison Research developed the first study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® tracks listening to AM/FM, streaming, podcasts, owned music, YouTube, SiriusXM, audiobooks, and music channels on television, in any location and on any device.
Share of Ear® is a quarterly subscriber-based audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what Americans age 13+ listening to, how much they listen and when, where they listen, and on what device they listen. We also learn consumer characteristics such as what model year car they drive and to what political party they belong. We have been conducting this study since 2014, and brands like Westwood One, Audacy, Spotify, Pandora, Amazon, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits.
