Somerville, NJ, January 30, 2023 Edison Research, the leader in podcast audience research in the U.S., today announces two major podcast thought leadership studies to be presented in first quarter of 2023. Hit Play, Boomer: Podcasting’s 55+ Opportunity from NPR and Edison Research will focus on podcast listeners age 55 and older. The study will […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. North(east), South, West, and Midwest’s Most Efficient Shows This week’s Insight combines two of our favorite things: rankings and podcasts. Actually, make that three things: rankings, podcasts, and maps. The Efficiency Ranker from Edison Podcast Metrics provides data […]
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Click here to download Media Habits of Gen Z from Edison Research and PRPD Scroll down to view a recording of the webinar. Edison Research today presented Media Habits of Gen Z, a study that combines survey research with in-depth interviews to better understand how individuals age 12-24 consume media and what resonates with them. […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Comedy continues to be the podcast genre listened to by the most people in the U.S. We just released the Edison Research Top Podcast Genres for Q3 2022 ranker based on audience size among those age 18 and […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Tomorrow the Consumer Electronics Show kicks off in Las Vegas, where attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Research Friends, Thank you for a fantastic 2022. We appreciate your support as we continue to conduct research in the U.S. and around the world, and as we discover new things daily through our findings. Thanks […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. This week’s Weekly Insights highlights an article from Edison Research President Larry Rosin featured recently in Radio Ink, “Does Radio Hardware Matter?” Rosin discovered a statistic formerly tracked by the U.S. Census that is now tracked only by […]
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Another year has passed and we are taking a moment once again to compile a list of some of our favorite findings from some of the research that we think will have the most impact moving forward. Thanks to our research partners and everyone on the Edison Research Team who made this work possible. This […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Yesterday we released the Women’s Podcast Report with SXM Media. If you didn’t have a chance to see Meg Lazovick from Edison Research and Melissa Paris from SXM Media present the findings, you can download the complete presentation […]
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Yesterday we released the latest ranker from Edison Podcast Metrics, the only all-inclusive data source covering the entire U.S. podcasting industry. The graphic below shows the Top 10 most listened-to Podcast Networks based on total audience reach in Q3 2022. SXM Media, Spotify, and iHeartRadio take the top three spots, and SXM is back in […]
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In May 2022 we began a weekly email called, aptly, Edison’s Weekly Insights. Below is an archive of those emails. Please click here if you would like to subscribe to Edison’s Weekly Insights. 10.4.2023 The Growth in Podcast Listening Time 9.27.2023 Top 25 Podcasts in the UK from Edison Podcast Metrics 9.20.2023 Newer Model Cars […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air…still.” At the […]
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