The Top 10 Findings of 2022 from Edison Research
Another year has passed and we are taking a moment once again to compile a list of some of our favorite findings from some of the research that we think will have the most impact moving forward. Thanks to our research partners and everyone on the Edison Research Team who made this work possible.
This is one of our favorite webinars of the year because you get to see some of the faces behind the research! We shared these findings through webinars and in-person presentations during the year, and now we highlight our Top 10 Findings of 2022:
Source: Edison Research Exit Polls
Source: Moms and Media
Source: Share of Ear, Weekly Insights
7. Voice tech is everywhere
Source: Smart Audio Report from NPR and Edison Research
6. Radios still dominate the in-car listening environment, even with Gen Z
Source: Share of Ear, Weekly Insights
5. Monthly Podcast Consumption is strong in the U.S. and is consistent across Infinite Dial countries
Sources: The Infinite Dial US, The Infinite Dial Australia, The Infinite Dial Canada, The Infinite Dial New Zealand, The Infinite Dial UK
4. Women are influential and engaged podcast listeners
Source: The Women’s Podcast Report from Edison Research and SXM Media
Source: The Latino Podcast Listener Report
Source: The Spoken Word Audio Report from NPR and Edison Research
Sources: Edison Podcast Metrics, Edison Weekly Insights