The Latino Podcast Listener Report
Latino Podcast Listener Report
Latino Podcast Listener Report
The Latino Podcast Listener Report from Edison Research with LWC Studios, Latina to Latina podcast, Libsyn, Latina Media Network, and SXM Media
Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and Latino podcast listeners are engaged with podcast advertisers
The report includes survey data and qualitative interviews with Latino podcast listeners. Among the findings: 76% of U.S. Latino monthly podcast listeners consume podcasts with video component where they actively watch the video while listening. Seventy-four percent of U.S. Latino monthly podcast listeners have recommended a product to a friend or family member as a result of hearing a sponsorship or ad on a podcast with a Latino host. Sixty-six percent of U.S. Latino monthly podcast listeners have listened to a podcast with a Latino host in the last month, up from 62% last year. Seventeen percent of Latino monthly podcast listeners identify as LGBTQ+.