This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s Insights email: Which dayparts have the most minutes of listening from each platform? The word “daypart” doesn’t even make Merriam-Webster’s dictionary. But those in the broadcast industry or advertising world know it’s how a listening day […]
Edison Research
On Monday, February 15, Edison Research successfully conducted entrance polling for the Iowa Caucuses on behalf of the National Election Pool (NEP). Edison interviewed 1,628 Iowa Republicans. The Edison Research entrance polls provided valuable context to the nation’s first political contest of the 2024 election cycle. Our network clients relied upon the information obtained from […]
Edison Research
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Research recently released the second wave of data from its Edison Podcast Metrics UK study. As it does in the U.S., Edison Podcast Metrics UK captures podcast listening information among weekly podcast listeners. This release gives us the […]
Edison Research
More than five-in-six Americans listen to Ad-Supported Audio every day This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. A few weeks ago, we reported that Americans age 13 and older listen to an average of four hours and eleven minutes of audio every single day. This enormous amount […]
Edison Research
Edison Research is proud to announce the Top 25 Podcasts in the UK for Q3 2023. This list ranks the 25 biggest podcasts based on total weekly audience reach as measured by Edison Podcast Metrics UK. The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and That Peter Crouch Podcast are the […]
Edison Research
Edison Research introduces a comprehensive collection of data curated to illuminate the current state of Audio. Culled from over a year of Weekly Insights, Sound Data is an exploration that will reshape your understanding of audio in ways you may not have anticipated. In these pages, you will find fifty carefully selected charts that delve […]
Edison Research
Fiction and True Crime Listeners Most Likely to Binge-Listen This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. If you subscribe to this newsletter, you are likely at some point to have engaged in this week’s topic: binge listening to podcasts. Most of us know that feeling of […]
Edison Research
As we enter the new year, we reflect on a year of exciting projects at Edison Research. The tireless effort of our dedicated team members and the invaluable support from our research partners brought forth numerous findings in 2023. We hope that our passion for research shines through in 2023’s body of work. Thank you […]
Edison Research
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Welcome to our final Weekly Insight of 2023! Instead of zooming in to examine a deep cut of data or to look at a particular group of listeners, we are doing the opposite this week. We are zooming out […]
Edison Research
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The slow but steady transfer of radio listening from traditional radio sets to streaming continues. Since 2015, the total portion of radio listening time that comes from streams has more than doubled, from 6% to 13% among those age […]
Edison Research
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Dear Friends, We find ourselves at the end of 2023 and we are grateful to have seen many of you in person throughout the year, and to have accumulated another year of research. We are proud to highlight ten […]
Edison Research
Edison Podcast MetricsTM finds Listening to Kelce Brothers’ Podcast Skyrockets in Recent Weeks This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In the ever-evolving world of podcasts, one show has been soaring swiftly among U.S. weekly podcast listeners. The podcast “New Heights with Jason and Travis Kelce” has skyrocketed […]
Edison Research