Weekly Insights · December 13, 2023
The Top 10 Findings of 2023 from Edison Research
By Edison Research
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe.
Dear Friends,
We find ourselves at the end of 2023 and we are grateful to have seen many of you in person throughout the year, and to have accumulated another year of research. We are proud to highlight ten of our favorite findings and to think about how they may frame our research as we look forward to 2024. If the Top 10 findings below just aren’t enough, you can peruse more findings from 2023 here. And of course we will be back again next week with a new Insights email.
So, we present our Top 10 Findings of 2023 as shared by various members of our Edison Research Team and we wish you good health, much success, and abundant happiness in the New Year!
Best Regards,
Edison Research
10. The Infinite Dial’s 25th year tracked U.S.’s transition from dial-up to digital dominance, as 75% of those age 12+ have listened to online audio in the last month
Source: The Infinite Dial® 2023 sponsored by Amazon Music, Wondery, and ART19
9. A majority (58%) of audio listening now occurs in the home, and largely through connected devices
Source: Audio in Evolution sponsored by Amazon Ads
8. Time spent with on-demand audio passes time spent with linear audio
Source: Share of Ear from Weekly Insights
7. Level of education plays a role in how Ohioans voted on abortion, but it’s not as simple as those with or without college degrees
Source: Edison Research Exit Poll/Ohio Referendum Issue 1, 2023
6. Despite all the new audio choices on the in-car dashboard, radio is number one in France, Germany, and the UK
Source: Dashboard Dialogue from Edison Research and World DAB
5. In-car listeners spend the most time listening to audio through a radio, but mobile devices continue to gain share
Source: Share of Ear from Weekly Insights
4. Spoken Word Audio has reached another all-time high, and podcasts now account for 36% of total
Source: The Spoken Word Audio Report from NPR and Edison Research
3. UK Podcasters Dominate the UK Charts
Source: Edison Podcast Metrics UK
2. Diverse audiences are engaged podcast listeners
Sources: The Black Podcast Listener Report sponsored by SXM Media, and Mindshare USA; The Latino Podcast Listener Report sponsored by LWC Studios, Latina to Latina podcast, Libsyn, Latino Media Network, and SXM Media
1. Kids are engaged podcast listeners and grow into loyal adult listeners
Sources: The Kids Podcast Listener Report sponsored by American Public Media, Disney Podcasts, Tumble Media, and Wondry; Gen Z Podcast Listener Report sponsored by SXM Media
Bonus finding: The podcast “New Heights with Jason and Travis Kelce” sees a four and a half times increase of weekly podcast listeners age 13+ since the Swift-Kelce pairing became public; audience shifts to 50% female
Source: Edison Podcast Metrics from Weekly Insights
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe.
Dear Friends,
We find ourselves at the end of 2023 and we are grateful to have seen many of you in person throughout the year, and to have accumulated another year of research. We are proud to highlight ten of our favorite findings and to think about how they may frame our research as we look forward to 2024. If the Top 10 findings below just aren’t enough, you can peruse more findings from 2023 here. And of course we will be back again next week with a new Insights email.
So, we present our Top 10 Findings of 2023 as shared by various members of our Edison Research Team and we wish you good health, much success, and abundant happiness in the New Year!
Best Regards,
Edison Research
10. The Infinite Dial’s 25th year tracked U.S.’s transition from dial-up to digital dominance, as 75% of those age 12+ have listened to online audio in the last month
Source: The Infinite Dial® 2023 sponsored by Amazon Music, Wondery, and ART19
9. A majority (58%) of audio listening now occurs in the home, and largely through connected devices
Source: Audio in Evolution sponsored by Amazon Ads
8. Time spent with on-demand audio passes time spent with linear audio
Source: Share of Ear from Weekly Insights
7. Level of education plays a role in how Ohioans voted on abortion, but it’s not as simple as those with or without college degrees
Source: Edison Research Exit Poll/Ohio Referendum Issue 1, 2023
6. Despite all the new audio choices on the in-car dashboard, radio is number one in France, Germany, and the UK
Source: Dashboard Dialogue from Edison Research and World DAB
5. In-car listeners spend the most time listening to audio through a radio, but mobile devices continue to gain share
Source: Share of Ear from Weekly Insights
4. Spoken Word Audio has reached another all-time high, and podcasts now account for 36% of total
Source: The Spoken Word Audio Report from NPR and Edison Research
3. UK Podcasters Dominate the UK Charts
Source: Edison Podcast Metrics UK
2. Diverse audiences are engaged podcast listeners
Sources: The Black Podcast Listener Report sponsored by SXM Media, and Mindshare USA; The Latino Podcast Listener Report sponsored by LWC Studios, Latina to Latina podcast, Libsyn, Latino Media Network, and SXM Media
1. Kids are engaged podcast listeners and grow into loyal adult listeners
Sources: The Kids Podcast Listener Report sponsored by American Public Media, Disney Podcasts, Tumble Media, and Wondry; Gen Z Podcast Listener Report sponsored by SXM Media
Bonus finding: The podcast “New Heights with Jason and Travis Kelce” sees a four and a half times increase of weekly podcast listeners age 13+ since the Swift-Kelce pairing became public; audience shifts to 50% female
Source: Edison Podcast Metrics from Weekly Insights