Weekly Insights · December 6, 2023

Welcome to New Heights (Taylor’s Version)

By Edison Research

Edison Podcast MetricsTM finds Listening to Kelce Brothers’ Podcast Skyrockets in Recent Weeks  

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In the ever-evolving world of podcasts, one show has been soaring swiftly among U.S. weekly podcast listeners. The podcast “New Heights with Jason and Travis Kelce” has skyrocketed in listening over the last two months, according to Edison Podcast Metrics™ data. Since Travis’s romance with Taylor Swift became public, the show has experienced a staggering four-and-a-half times increase in weekly reach among podcast listeners age 13 and older. 

The influx of Swifties appears to have significantly contributed to these numbers. Not only has the high-profile romance between Kelce and Swift helped grow the show’s weekly reach, but it has also significantly changed the gender breakdown of weekly listeners. While before the pairing, the show’s listening base was 32% female, the now much-larger audience is 50% women. “New Heights” is a perfect example of how big pop culture moments can mean major success for related podcasts. 

Swifties and football enthusiasts alike are finding common ground in the conversation that is making sparks fly. Edison Podcast Metrics is the one source measuring podcast listening across all platforms and among all publishers. We will continue to monitor these developments. Are you ready for it? 

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