To gauge the efficacy of podcast advertising, Edison adopts three different strategies, depending on the most applicable circumstances. We have extensive experience with all three and all of our work is custom—a true partnership between Edison, the advertiser, and (where relevant) the agency. We work with all stakeholders to craft a questionnaire to achieve the […]
Due to the coronavirus outbreak, the National Election Pool will not be conducting in-person Exit Polls for the primaries on Tuesday March 17th. We will still look to report counted vote totals as they are made available by elections officials and explore other options for reporting the views of voters in the states holding primaries. […]
Edison Research is pleased to announce its first Top Ten Podcast ranker, new from the company’s subscription product, the Podcast Consumer Tracker (PCT). The ranker depicts the top ten podcasts in America by reach among weekly podcast consumers. The PCT is the only comprehensive and all-inclusive study of the reach of podcast networks and […]
Client response to the first delivery of our new Podcast Consumer Tracker has been tremendous, and we’ve gotten lots of great suggestions for future enhancements as we continue to evolve this study into the industry standard for measuring the podcast universe from the listener’s perspective. One suggestion, however, was so good, that we didn’t want […]
Please save the date for the 2019 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Wednesday, March 6th, at 2 PM Eastern. We will be streaming the results live online, and the complete presentation will be available at edisonresearch.com and tritondigital.com subsequent to the webinar. The Infinite Dial remains the longest-running study […]