Edison Research announces the top ten most recalled brands in podcasting for Q1 2021, taken from the Podcast Consumer Tracker, the company’s comprehensive podcast research service. The list is part of an expanding brand tracking function of this widely-subscribed service. “The Podcast Consumer Tracker is the only service that measures the entire space from the […]
To gauge the efficacy of podcast advertising, Edison adopts three different strategies, depending on the most applicable circumstances. We have extensive experience with all three and all of our work is custom—a true partnership between Edison, the advertiser, and (where relevant) the agency. We work with all stakeholders to craft a questionnaire to achieve the […]
Client response to the first delivery of our new Podcast Consumer Tracker has been tremendous, and we’ve gotten lots of great suggestions for future enhancements as we continue to evolve this study into the industry standard for measuring the podcast universe from the listener’s perspective. One suggestion, however, was so good, that we didn’t want […]
The National Election Pool (ABC, CBS, CNN and NBC) and Edison Research will once again conduct the Exit Poll of record in the United States. Using methodology that has provided reliable estimates and served journalists and scholars for more than a generation, we will interview voters across the country after they cast their ballots in […]
Edison Research and AIR recently collaborated on a series of research projects examining the impact of public media on several American markets, and the role of live, local events on the relationship between public media listeners and their local stations. We examined 15 markets, all of which were participating cities in AIR’s Localore: Finding America […]
Edison Research will be conducting exit polls on October 21, 2017 in the Republic of Georgia. The survey is sponsored by the television network Rustavi 2. In addition to these exit polls in Tbilisi and Kutaisi for the Mayoral elections, Edison is also conducting pre-election polling in Tbilisi. Edison’s team (comprised of Rob Farbman, Senior […]
Lead Statistician and Data Scientist – Edison Research Since 2004, Edison Research has been the sole provider of exit poll information to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election. For the 2018 and 2020 U.S. elections, Edison […]
The Podcast Consumer Australia 2017 is a first look at this growing platform in Australia. Patterned on a similar report in the USA, this information adds to Edison’s worldwide dataset on Podcasting. This information is derived from the Infinite Dial Australia 2017 study, which is sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross […]
The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, […]
Podcasting Continues to Boom as Four in Ten Americans Tune In; Smart Speakers Make Their Debut The 2017 Infinite Dial Study by Edison Research and Triton Digital unveils the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption Podcasting continues to be a growth medium, as 40% of Americans 12+ say […]
The radio station sweepers say, “Number One for new music discovery.” And while it is still amongst the top ways in which listeners say they keep up to date with new music, AM/FM radio has fallen to #2 behind “Friends and Family.” That’s just one of the findings from our upcoming Infinite Dial 2017 study, brought to […]
Edison Research conducted a shopper profile study for EYE. This study identified consumer habits and behaviors of those that shop at malls with EyeCorp media as well as measured consumer attitudes and perceptions. Among the findings included the following: Mobile is an integral part of the purchase process. Mall shoppers actively use their phones to multi-task. […]