Entries by Edison Research

Edison Research Announces the Top 10 Most Recalled Brands in Podcasting for Q1 2021

Edison Research announces the top ten most recalled brands in podcasting for Q1 2021, taken from the Podcast Consumer Tracker, the company’s comprehensive podcast research service. The list is part of an expanding brand tracking function of this widely-subscribed service. “The Podcast Consumer Tracker is the only service that measures the entire space from the […]

Podcast Brand Lift Studies

To gauge the efficacy of podcast advertising, Edison adopts three different strategies, depending on the most applicable circumstances. We have extensive experience with all three and all of our work is custom—a true partnership between Edison, the advertiser, and (where relevant) the agency. We work with all stakeholders to craft a questionnaire to achieve the […]

Edison Research Releases Podcast Industry’s First All-Inclusive U.S. Top 10 Podcast Ranker

  Edison Research is pleased to announce its first Top Ten Podcast ranker, new from the company’s subscription product, the Podcast Consumer Tracker (PCT). The ranker depicts the top ten podcasts in America by reach among weekly podcast consumers. The PCT is the only comprehensive and all-inclusive study of the reach of podcast networks and […]