We are pleased to announce the release of the Edison Research Podcast Listener Survey, a free, “do it yourself” template for podcasters to use to conduct their own audience research. Anyone can download and adapt this template for their own usage—no registration or email is required. Most individual podcasters strive to learn more about their […]
Edison Research announces the top ten most recalled brands in podcasting for Q1 2021, taken from the Podcast Consumer Tracker, the company’s comprehensive podcast research service. The list is part of an expanding brand tracking function of this widely-subscribed service. “The Podcast Consumer Tracker is the only service that measures the entire space from the […]
To gauge the efficacy of podcast advertising, Edison adopts three different strategies, depending on the most applicable circumstances. We have extensive experience with all three and all of our work is custom—a true partnership between Edison, the advertiser, and (where relevant) the agency. We work with all stakeholders to craft a questionnaire to achieve the […]
Due to the coronavirus outbreak, the National Election Pool will not be conducting in-person Exit Polls for the primaries on Tuesday March 17th. We will still look to report counted vote totals as they are made available by elections officials and explore other options for reporting the views of voters in the states holding primaries. […]
Edison Research is pleased to announce its first Top Ten Podcast ranker, new from the company’s subscription product, the Podcast Consumer Tracker (PCT). The ranker depicts the top ten podcasts in America by reach among weekly podcast consumers. The PCT is the only comprehensive and all-inclusive study of the reach of podcast networks and […]