From NPR and Edison Research, The Spoken Word Audio Report examines trends in spoken word audio consumption in the U.S., including podcasts, audiobooks, and radio news, talk and sports. The report includes qualitative interviews with spoken word audio listeners.
An estimated 131 million people in the U.S. listen to spoken word audio content daily, and listening continues to increase
Key findings from the report include: Gen Z spends 214% more time with spoken word audio than 13-34s did in 2014. Overall, there are an estimated 26 million more people listening to spoken word audio in the U.S. than eight years ago. For the first time ever, daily spoken word audio listeners spend a majority of their audio time – 51% of their daily audio time — with spoken word. Spoken word audio listening has continued the shift to mobile devices: 34% of all spoken word audio is consumed on a mobile device, up from 9% in 2014. For all the findings of this public-facing study, download the full report above.
