The Infinite Dial® Reports · March 2, 2017

What We Discovered About Music Discovery

By edisonresearch

Infinite Dial 2017 Music Discovery

The radio station sweepers say, “Number One for new music discovery.” And while it is still amongst the top ways in which listeners say they keep up to date with new music, AM/FM radio has fallen to #2 behind “Friends and Family.”

That’s just one of the findings from our upcoming Infinite Dial 2017 study, brought to you in partnership with Triton Digital. It is based on a representative sample of 2000 Americans age 12 and older, conducted via mobile phone and landline.

The Infinite Dial has become the report card for digital usage, and the 2017 study will be unveiled via Webinar on March 9 at 2 p.m.

Last year, AM/FM radio was tied with “Friends and Family” as the channel used most for music discovery among respondents who said it was at least somewhat important to keep up with new music. Friends and family holds steady this year at number one, but AM/FM radio falls to third behind YouTube. Pandora is up slightly in fourth place.

Spotify has an eight- point jump  as the item used most in usage for music discovery. Among 12-to-24-year olds, it surges to #3 most-used with a nearly ten point lead over broadcast radio.

The Infinite Dial is the longest running study of consumer behaviors around media and technology in America. The full study will bring new revelations on streaming media, social media behaviors, and anxiously awaited new information on podcasting.

Registration for “The Infinite Dial” is free, but strictly limited to 1,000 and always fills up. Click here to register for the 2017 Infinite Dial.

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