Edison Research announces the top ten most recalled brands in podcasting for Q1 2021, taken from the Podcast Consumer Tracker, the company’s comprehensive podcast research service. The list is part of an expanding brand tracking function of this widely-subscribed service.
“The Podcast Consumer Tracker is the only service that measures the entire space from the listener’s perspective,” noted Edison Research SVP Tom Webster. “It was a natural extension to fold in consumer recall of the medium’s biggest advertisers.”
The Podcast Consumer Tracker measures the weekly reach and demographics of all leading podcast producers, as well as sales targeting and behavioral information about their audiences. The new brand tracker feature ranks podcasting’s leading advertisers by asking weekly podcast listeners to name all of the brands they remember hearing in podcasts over their last week of listening. The service also measures aided recall of a sample of the most-advertised brands in podcasting.
To subscribe to the Podcast Consumer Tracker, contact Tom Webster at email@example.com.
How The Study Was Conducted: The Podcast Consumer Tracker Q1 data is based upon 2,000 online interviews with weekly podcast consumers in the United States, ages 18 and older. Brand ranking based upon unaided, verbatim recall of brands advertising in podcasts listened to in the last week. Interviews were conducted in English and Spanish from 1/7/2021 – 3/30/2021. All respondents reported listening to podcasts in the last week. Data weighted using The Infinite Dial 2021 from Edison Research and Triton Digital.