This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. This week’s insight challenges you to consider two words: Listening and Watching We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. If we had a nickel for every time we get asked about Gen Z media habits, we could fund a new study on Gen Z media habits (actually, we are doing a new study on Gen Z and […]
Earlier this week we attended the 2023 NAB Show in Las Vegas and presented findings from our Share of Ear dataset along with other research. You can download the presentation deck below, and watch our Weekly Insights next week for more details if you missed the presentation. Click here to download Gen Z In Car […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. For podcasting to continue to grow and be accepted as a fully mainstream medium, it needs to be used by a large majority of the population. It’s hard to get to 50% monthly usage overall when any large […]
Click here to download Hit Play, Boomer! Podcasting’s Age 55+ Opportunity from Edison Research and NPR Scroll down to see a replay of the webinar Boomers are Podcasting’s “Opportunity Demographic” New report from Edison Research & NPR reveals that targeting the age 55+ audience could deliver tens of millions of new listeners Somerville, NJ (April […]