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Hit Play, Boomer! Podcasting’s Age 55+ Opportunity from NPR and Edison Research

Click here to download Hit Play, Boomer! Podcasting’s Age 55+ Opportunity  from Edison Research and NPR Scroll down to see a replay of the webinar Boomers are Podcasting’s “Opportunity Demographic” New report from Edison Research & NPR reveals that targeting the age 55+ audience could deliver tens of millions of new listeners Somerville, NJ (April […]

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Weekly Insights 4.12.23 The Top Three U.S. Podcasts Launched in 2022

This post is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe In last week’s edition of the Edison Research Weekly Insights newsletter, we talked about how True Crime and Comedy have the highest “batting averages” in podcasting, meaning they are the categories most likely to put shows in the top […]

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Weekly Insights 3.29.23 AM/FM Radio Streams v. Ad-Supported Streaming

Listeners age 25-54 spend more time listening to AM/FM radio streams than to ad-supported Streaming  If you have been following along with this four-part Weekly Insights series, you have seen us share some lesser-known statistics about AM/FM radio and how the medium displays certain strengths, particularly when compared with pureplay streaming services.  As a reminder, […]

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Weekly Insights 3.22.2023 AM/FM Radio Leads Listening Outside the Car, Too

This post is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. Part three of our series on the strengths of AM/FM over-the-air and streams deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van – but you get the idea.  Often the radio […]

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Genre Week — The Top U.S. Podcasts by Reach

The week of March 13, 2023 we announced the podcasts with the most weekly reach in the U.S. in specific genres using data from Edison Podcast Metrics. Below is the full list in alphabetical order by genre. The top three podcasts in each genre are ranked based on reach among weekly podcast listeners age 13+ […]

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Top Podcasts in Business, Religion & Spirituality, and Tech, by reach

Today we continue our genre-level look at podcast reach in the U.S. using data from Edison Podcast Metrics. We are announcing the top three podcasts in the U.S. based on reach in many popular genres every day this week, and you can find the top podcasts in various entertainment and education genres already posted on […]

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Top Podcasts in Fiction, Music, and TV & Film genres, based on reach

On the heels of The Podcast Consumer: An Infinite Dial Report, from Edison Research with support from Amazon Music, Wondery, and ART19, we are thrilled to take a look at which podcasts reach the most weekly podcast listeners in the U.S. in specific genres. We are often asked not only about certain podcasts, but which […]

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The Podcast Consumer 2023: An Infinite Dial Report

The Podcast Consumer 2023 Click here to download The Podcast Consumer 2023 The Podcast Consumer: An Infinite Dial® Report New study on podcast listeners in the U.S. now available for download  Today, Edison Research Vice President Megan Lazovick and Wondery COO and General Manager Jeanine Wright presented The Podcast Consumer 2023: An Infinite Dial 2023 […]

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Weekly Insights 3.8.2023 AM/FM Radio is the #1 Ad-Supported Audio Source for All Ages in the U.S.

This post is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. Welcome to week one in our four-part Weekly Insights series of research findings about radio. We felt like it was time to take a moment and put the spotlight on the strengths of a medium that can be misunderstood […]

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25th anniversary art

The Infinite Dial 2023 from Edison Research with Amazon Music, Wondery, and ART19

Click here to download The Infinite Dial 2023 Scroll down to watch a replay of the webinar From Dial-Up to Digital Dominance: 25 Years of The Infinite Dial    The Infinite Dial® 2023 released by Edison Research   with support from Amazon Music, Wondery, and ART19   The portion of Americans who listen to any kind […]

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Black Podcast Listener Report from Edison Research, SXM Media, and Mindshare USA

43% of the U.S. Black Population are Monthly Podcast Listeners Black Podcast Listener Report 2.0 Released from Edison Research, SXM Media, and Mindshare USA Click here to download Black Podcast Listener Report 2.0     Scroll down to view a replay of Black Podcast Listener Report 2.0 According to Black Podcast Listener Report 2.0 from Edison Research […]

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Weekly Insights 2.22.23 43% of the Black population in the U.S. are monthly podcast listeners

One of the keys to success for content creators and producers in the podcasting industry is understanding the podcast listening audience. To that end, we are proud to share some data from the Black Podcast Listener Report 2.0 from Edison Research with SXM Media and Mindshare USA:  43% of the Black 18+ population in the […]

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