By now, all kids are back in school and have said goodbye to summer vacation. Trying to establish new routines and reconnect with old ones is always a challenge for kids and their parents. For those of us with kids, Back-to-School could be renamed Back-to-Stress! Luckily, once everyone settles into the first month or so, […]
In a recent Radio World article, Edison Research’s Vice President Randy Brown tackles the topic of online-only samples versus online and offline samples, plus the difference between diary and recall methodology. Most importantly, he addresses how these differences in samples and methods can affect listenership estimates. Speaking about the underestimation of listening to AM/FM radio, […]
Edison Research, working with NPR, recently tracked the results of two previous studies performed by Edison that looked at in-car audio consumption. As the graphic below shows, a national telephone survey of all Americans age 18 and older who have been driver or passenger in a car or truck found that in 2018, 84% currently […]
Everyone in the radio industry knows the importance of in-car listening to the medium. Now, new data from Edison Research that will be explored at The Radio Show in Orlando shows how crucial the car really is. Americans are more likely to listen to audio in their cars or trucks on any given day than […]
Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with Tom Webster, Senior VP at Edison Research, about the impact of smart speakers — now owned by 18% of all adults in the United States — in the latest edition of the Radio on Main Street podcast. Listen to the Radio on Main […]