Listeners age 25-54 spend more time listening to AM/FM radio streams than to ad-supported Streaming
If you have been following along with this four-part Weekly Insights series, you have seen us share some lesser-known statistics about AM/FM radio and how the medium displays certain strengths, particularly when compared with pureplay streaming services.
As a reminder, here are our first three findings:
For our final point, take a moment to consider that while the term “AM/FM radio” likely conjures up images of listening through a traditional radio receiver, it also includes online streams of stations with a significant audience of their own. In this sense, we categorize AM/FM radio streams (which are supported by ads) as a competitor to ad-supported streaming services.
When we think of radio, we have to think of it as a product, not just a device.
The streams of AM/FM radio stations are incredibly competitive with ad-supported streaming services. Remember that paid streaming services do not connect listeners to advertiser messages, so today we consider only streams that contain ads.
Looking at a very coveted demo for marketers reveals something about their audio streaming listening behavior, as illustrated by the graph below. When we look at the total time those age 25-54 spend listening to streaming audio supported by ads, we see that more time (52%) is spent with AM/FM radio streams.