SiriusXM Podcast Network Retains Top Spot as Largest U.S. Podcast Network Based on Reach
Somerville, NJ February 21, 2023 – Edison Research announces the Top Podcast Networks in the U.S. based on total network reach for Q3-Q4 2022 among weekly podcast listeners age 13+.
SiriusXM Podcast Network (formerly SXM Media), Spotify, and iHeartRadio take the top three spots, respectively.
The list ranks podcast networks based on total audience reach from Edison Podcast Metrics, and reflects an expanded sample which now includes weekly podcast listeners age 13-17. The Q3-Q4 ranker includes increased sample size implemented last year and is based on surveys of 10,579 weekly podcast listeners age 13+.
This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.
Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. The network ranker is derived from data collected continuously during the third and fourth quarters of 2022, interviewing 10,579 weekly podcast consumers ages 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information. The complete list of the Top 30 Podcast Networks is attached.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Apple, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, and Univision. Edison Research is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, Spotify, SXM Media, ESPN, WNYC Studios, and many more companies in the space. Edison Research has conducted research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.