Click here to download Moms and Media 2019 Moms and Media 2019 revealed continued interest in devices both new and old, heavy internet usage and social media engagement. With data points drawn from the Infinite Dial® series from Edison Research and Triton Digital, the latest installment of Moms and Media shows how Moms in the […]
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An update from Share of Ear® by Edison Research Internet-delivered audio, defined as listening to audio ‘pureplays’ such as Pandora or Spotify, listening to the streams of radio stations and streams of SiriusXM, podcasts, or music from YouTube, has dramatically increased its share of the audio pie since the debut of the Share of Ear® […]
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Listening to ‘Owned Music’ is the biggest loser in the audio space over the last five years. In 2014, Edison Research, the leader in the study and analysis of what people listen to in the USA and beyond, began the Share of Ear® survey, the first study designed to measure the total audio space. Having […]
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As Edison Research’s Share of Ear® studies have consistently shown, when people are in their cars, it is AM/FM Radio that is the overwhelmingly dominant audio companion – -with 67% of all listening going to broadcast radio. No matter the age of the car one is driving, this is the case. AM/FM garners a strong […]
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Click here to register for our webinar with complete results from the new study, Moms on the Mother Load, this Thursday, November 29 at 2pm EST. This past August, Edison Research conducted an online national survey of 516 moms of children age 21 and under and asked them to indicate who does what in their […]
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The polls closed less than 24 hours ago and much of the time in the coming days will be spent analyzing how Americans voted in the 2018 midterm elections. At Edison Research we are proud that the exit polls we provided to the members of the National Election Pool (ABC, CBS, CNN and NBC) will […]
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With only one month to go until Election Day, Edison Research prepares a staff of 6,000 to tell the world who won, and why. For the upcoming 2018 General Election, Edison Research will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, […]
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Organizing your daughter’s 5th birthday party. Scheduling your son’s annual physical exam around soccer practice and band rehearsals. Remembering that Tuesday is Picture Day and Wednesday is the plant sale at school. These are just some examples of the mental load, or the behind-the-scenes strategizing that is needed to keep a family running. While household […]
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Click here to download The Podcast Consumer Canada 2018 Télécharger Le Consommateur Baladodiffusion Canadien 2018 ici Edison Research and Triton Digital released The Podcast Consumer 2018 earlier this year, marking our 10th year of issuing the most extensive analysis of American podcast listeners available. Today Edison and Triton Digital are proud to release The Podcast Consumer […]
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Americans love audio and make it an enormous part of their lives. In any given day, nearly everyone will consume at least some audio, and on average, people spend four hours per day listening to music, news, personalities, and sports. Edison’s Share of Ear® study notes the location of all of this listening — and […]
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By now, all kids are back in school and have said goodbye to summer vacation. Trying to establish new routines and reconnect with old ones is always a challenge for kids and their parents. For those of us with kids, Back-to-School could be renamed Back-to-Stress! Luckily, once everyone settles into the first month or so, […]
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Edison Research, working with NPR, recently tracked the results of two previous studies performed by Edison that looked at in-car audio consumption. As the graphic below shows, a national telephone survey of all Americans age 18 and older who have been driver or passenger in a car or truck found that in 2018, 84% currently […]
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