Company News · November 7, 2018

Exit poll and vote count: Providing the data that explains how America votes

By edison

The polls closed less than 24 hours ago and much of the time in the coming days will be spent analyzing how Americans voted in the 2018 midterm elections.  At Edison Research we are proud that the exit polls we provided to the members of the National Election Pool (ABC, CBS, CNN and NBC) will be the principal information guiding these discussions.

Election day was the culmination of years of planning at Edison as we assembled and organized over 6,000 workers including exit poll interviewers, field supervisors, county vote reporters, data entry operators, and data analysts to collect crucial data in the 2018 midterms. Our thanks to thousands of staffers who stood in rain and wind to conduct exit polls, who stayed up until the wee hours of the morning to report vote counts, and who dedicated their election day to this massive undertaking that provides essential data in the election process.

Starting before the polls opened morning through the polls closing, thousands from Edison’s survey team were stationed at local voting precincts in every state to collect exit poll data from over 100,000 voters. The national exit poll is the only nationwide voter information on voting trends, differences in vote patterns by gender, age, region, and other demographic and geographic groups that is based on verified voters. Exit poll data is important because it is gathered after votes are cast, so the respondents are people who have actually voted.

Exit poll data is incredibly valuable, not only to predict the winners of political races, although that makes for compelling viewing on election night, but also to provide analysis about the issues that drive American voters to make their choices. Edison’s national exit poll data continues to be the only one conducted in the United States. Along with the national exit poll, Edison’s state surveys are providing more in-depth analysis of all the key U.S. Senate and Governor’s races.

After the polls closed yesterday and Edison’s exit polling had been concluded, our vote collectors then went to work, covering over 4,000 voting locations across all 50 states to provide data for the tabulation of the national vote count. These vote collectors worked into the early morning hours today, gathering data from every precinct reporting in America, helping Edison provide accurate and timely vote returns to viewers across the country.

“We are proud of how our polling and data collection guided our clients’ coverage of election night and how it continues to lead the analysis and conversation on how America votes,” said Joe Lenski, Edison Executive Vice President and leader of Edison’s election efforts.

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