New Study: Moms on the MotherLoad

Organizing your daughter’s 5th birthday party. Scheduling your son’s annual physical exam around soccer practice and band rehearsals. Remembering that Tuesday is Picture Day and Wednesday is the plant sale at school. These are just some examples of the mental load, or the behind-the-scenes strategizing that is needed to keep a family running. While household chores are becoming increasingly shared by Mom and Dad, the day-to-day planning, thinking, and organizing of parenting still very much belongs to Mom.

Research Mom Nicole Beniamini will be discussing the mental load of moms at the Working Mother: WorkBeyond Summit on October 8, 2018 in NYC.  Nicole will be joining the research panel, “How the Best Companies are Staying in the Game,” where panelists will discuss the challenges of working parents and how companies can address these considerations in order to retain employees.

For more about moms’ mental load, join The Research Moms from Edison Research as they present the findings from their latest study, “Moms on the MotherLoad” on Thursday, November 29th, at 2 PM Eastern. This study highlights all new data about what’s on Mom’s to-think list, how she feels about her parenting tasks, and why she might be hesitant to delegate to someone else.

Register here for “Moms on the MotherLoad” 

About the Research Moms 
The Research Moms are Edison Research’s team of experienced researchers who also happen to be moms.  Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms.

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