Entries by Edison Research

Latino Podcast Listener Report en Español

Un cuarto de los latinos en Estados Unidos son oyentes mensuales de podcasts El primer Latino Podcast Listener Report publicado por Edison Research  El Latino Podcast Listener Report realizado por Edison Research concluye que el 25% de latinos a partir de los 18 años de edad en EE.UU. han escuchado un podcast en el último mes, y el 45% de los adultos latinos en EE.UU. han escuchado un podcast alguna vez. El estudio también muestra aumento en la escucha de podcast desde el […]

Latino Podcast Listener Report

Twenty-five percent of Latinos in the U.S. are Monthly Podcast Listeners  The first-ever Latino Podcast Listener Report released by Edison Research The Latino Podcast Listener Report from Edison Research finds that 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast. The study also shows increases in podcast listening for over half of U.S. Latinos age 18+ since the outbreak of COVID-19.    Click […]

Streaming Accounts for 10% of Broadcast Radio’s Consumption during COVID-19 Disruptions

Most radio stations in the U.S. now can be heard online via a ‘stream’ in addition to over the air. Edison Research has been measuring the development of radio listening’s transition to the streaming environment ever since it began the Share of Ear® reports in 2014. In the latest Share of Ear update done in May 2020, and amidst the disruptions caused by COVID-19, streaming […]

Three stats to know before the release of the Latino Podcast Listener Report

by Gabriel Soto, Manager of Research When it comes to Latinos, there is no shortage of audio consumption among our community. As we are about to see, the same is true for podcast listening. The irony, however, is in the shortage of resources available to the Latino podcasting market. This strong consumption — paired with a lack of research – merits a formal look into the podcast listening terrains of the Latino listening world. This is exactly one reason why we have teamed up with […]