For the first time since Edison Research’s Share of Ear® study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for the rapidly-growing on-demand audio medium. This new finding was revealed at the Podcast Movement Virtual conference today in a keynote address by Edison Research SVP Tom […]
Latest Share of Ear Study released by Edison Research Edison Research today released the latest update of the Share of Ear® report to clients, based on interviews conducted during October, 2020. The listening location data from Share of Ear sheds some light on which locations U.S. listeners are consuming audio now that quarantine restrictions are being lifted in some […]
Spoken Word Audio Share in the U.S. Up 30% Since 2014 NPR & Edison Research report Women, African-American, Latino/Hispanic, and 13-34-Year-Olds Drive Growth The share of time spent listening to spoken word audio in the U.S. has increased 30% in the past six years, and 8% in the last year, with the highest levels of […]
NEP and Edison Research will expand in-person early voting interviews and implement Covid-19-related protocols to maintain health and safety. With record numbers of Americans expected to vote before Election Day, the exit poll of record, conducted by Edison Research on behalf of ABC News, CBS News, CNN and NBC News, will begin interviewing voters at […]
You may know Edison Research for our projects in the podcasting space including The Podcast Consumer Tracker, The Infinite Dial®, and the Share of Ear® study. You may be familiar with Senior Vice President Tom Webster‘s prolific writing and speaking about the universe of podcasting, as well his his own podcasts, “The Marketing Companion” and […]