Entries by Edison Research

Gen Z Podcast Listener Report from Edison Research and SXM Media – Save the Date

Forty-seven percent of the Gen Z online population in the U.S. are monthly podcast listeners — an estimated 24 million Americans. Edison Research with partner SXM Media will present a brand-new study on these listeners, the Gen Z Podcast Listener Report, in a webinar on Thursday, June 15 at 2pm EDT.   Edison Research Manager […]

Weekly Insights 5.31.2023 How many shows to reach the majority of podcast listeners in the U.S.?

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts […]

Edison Podcast Metrics UK

Edison Podcast Metrics to Debut in the UK in Q3 2023 Somerville, NJ USA  (May 25, 2023) Edison Podcast Metrics, the comprehensive measurement of podcast listening in the U.S. from Edison Research, is being launched in the UK. The announcement was made at the Podcast Show 2023 in London. Edison Podcast Metrics is unique in […]