New York – January 31, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies. Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete […]
Somerville, NJ, January 30, 2023 Edison Research, the leader in podcast audience research in the U.S., today announces two major podcast thought leadership studies to be presented in first quarter of 2023. Hit Play, Boomer: Podcasting’s 55+ Opportunity from NPR and Edison Research will focus on podcast listeners age 55 and older. The study will […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. North(east), South, West, and Midwest’s Most Efficient Shows This week’s Insight combines two of our favorite things: rankings and podcasts. Actually, make that three things: rankings, podcasts, and maps. The Efficiency Ranker from Edison Podcast Metrics provides data […]
Click here to download Media Habits of Gen Z from Edison Research and PRPD Scroll down to view a recording of the webinar. Edison Research today presented Media Habits of Gen Z, a study that combines survey research with in-depth interviews to better understand how individuals age 12-24 consume media and what resonates with them. […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Almost a decade ago, Edison Research released a study called “Meet the Millennials” at the Country Radio Seminar. In that presentation, we outlined and explained the unique habits and interests of the young generation of the moment. Let me […]