Entries by Edison Research

Working Moms and the Mental Load

By Nicole Beniamini Click here to register for our upcoming webinar with the complete results from this study, Moms on the Motherload, Thursday, November 29 at 2pm EST.  This past August, Edison Research conducted an online national survey of 750 parents of children age 21 and under and asked them to indicate who does what […]

New Study: Moms on the MotherLoad

Organizing your daughter’s 5th birthday party. Scheduling your son’s annual physical exam around soccer practice and band rehearsals. Remembering that Tuesday is Picture Day and Wednesday is the plant sale at school. These are just some examples of the mental load, or the behind-the-scenes strategizing that is needed to keep a family running. While household […]