Entries by Edison Research

Nielsen to Market Edison Research’s Share of Ear® and Edison Podcast Metrics™ Services to Advertising Agencies

New York – January 31, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies. Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete […]

Boomer and Gen Z Podcast Thought Leadership Studies from Edison Research

Somerville, NJ, January 30, 2023  Edison Research, the leader in podcast audience research in the U.S., today announces two major podcast thought leadership studies to be presented in first quarter of 2023. Hit Play, Boomer: Podcasting’s 55+ Opportunity from NPR and Edison Research will focus on podcast listeners age 55 and older. The study will […]

Weekly Insights 1.25.2023 Most Efficient Podcasts for Advertisers by Region in the U.S.

This post is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe.  North(east), South, West, and Midwest’s Most Efficient Shows This week’s Insight combines two of our favorite things: rankings and podcasts. Actually, make that three things: rankings, podcasts, and maps. The Efficiency Ranker from Edison Podcast Metrics provides data […]

Media Habits of Gen Z

Click here to download Media Habits of Gen Z from Edison Research and PRPD Scroll down to view a recording of the webinar. Edison Research today presented Media Habits of Gen Z, a study that combines survey research with in-depth interviews to better understand how individuals age 12-24 consume media and what resonates with them.  […]

Weekly Insights 1.18.2023 Media Habits of Gen Z

This post is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. Almost a decade ago, Edison Research released a study called “Meet the Millennials” at the Country Radio Seminar. In that presentation, we outlined and explained the unique habits and interests of the young generation of the moment. Let me […]