This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When it comes to audio content and audio listening device, we could have a chicken-and-egg discussion – do you seek out a device to play the type of audio that you want to hear, or do you go to […]
The fourth annual Latino Podcast Listener Report will debut in a webinar on Thursday, October 5 at 2 p.m. ET. This year’s study will focus on podcast monetization and advertising potential through the lens of the Latinx consumer. The study from Edison Research was commissioned by LWC Studios, Latina to Latina, Libsyn, Latino Media […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Two weeks ago, we talked about how the percent of daily audio time Americans spend with linear audio just was passed by the time spent with on-demand audio. That is true when looking at total listening, and we recognize […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Podcast Metrics is the only service that measures the entire podcasting market. Unlike opt-in services for download counting, each and every podcast that one might listen to in the United States (and coming any day in the UK) […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. We are in a moment when podcast listening is at an all-time high. Today, 42% of Americans age 12+ listen to the medium every month, according to The Infinite Dial®. However, there are still generations of Americans that podcasting […]