How do the ever-increasing opportunities for music listening influence how people discover new music? Please join us on Thursday, July 16 at 1pm for the next installment in our Lunchtime Webinar series. Click here to register for the New Music Seekers: An Infinite Dial® Report webinar In this latest webinar, Edison Research VP Nicole Beniamini […]
Un cuarto de los latinos en Estados Unidos son oyentes mensuales de podcasts El primer Latino Podcast Listener Report publicado por Edison Research El Latino Podcast Listener Report realizado por Edison Research concluye que el 25% de latinos a partir de los 18 años de edad en EE.UU. han escuchado un podcast en el último mes, y el 45% de los adultos latinos en EE.UU. han escuchado un podcast alguna vez. El estudio también muestra aumento en la escucha de podcast desde el […]
Twenty-five percent of Latinos in the U.S. are Monthly Podcast Listeners The first-ever Latino Podcast Listener Report released by Edison Research The Latino Podcast Listener Report from Edison Research finds that 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast. The study also shows increases in podcast listening for over half of U.S. Latinos age 18+ since the outbreak of COVID-19. Click […]
Most radio stations in the U.S. now can be heard online via a ‘stream’ in addition to over the air. Edison Research has been measuring the development of radio listening’s transition to the streaming environment ever since it began the Share of Ear® reports in 2014. In the latest Share of Ear update done in May 2020, and amidst the disruptions caused by COVID-19, streaming […]
by Gabriel Soto, Manager of Research When it comes to Latinos, there is no shortage of audio consumption among our community. As we are about to see, the same is true for podcast listening. The irony, however, is in the shortage of resources available to the Latino podcasting market. This strong consumption — paired with a lack of research – merits a formal look into the podcast listening terrains of the Latino listening world. This is exactly one reason why we have teamed up with […]