Entries by Edison Research

Do Voters Consider Candidate Age?

by Edison Research Vice President Mary Meyn When President Trump was sworn into office at the age of 70 on January 20, 2017, he became the oldest person to begin his first term as President. Previously, that record was held by President Ronald Reagan who was 69 when he was sworn in for his first […]

The Power Of Audio: How Moms Use Audio for Self-Care and Inspiration

Last week in front of a wonderfully supportive crowd at M2M: The Marketing to Mom’s Conference, VP Megan Lazovick shared new data from The Research Moms of Edison Research, in addition to the following confession: Last night before my presentation, while I probably should have been rehearsing, I was instead leading a brownie meeting of […]

Super Listeners 2019 from PodcastOne and Edison Research

Weekly podcast listeners who consume more than five hours of podcasts per week are the subject of the first-ever Super Listeners study from PodcastOne and Edison Research. These podcasting “Super Listeners,” podcasting’s heaviest listeners, have emerged as valuable targets for advertisers and trusted allies for podcast sponsors according to this groundbreaking study. • Seventy percent […]