Spoken Word Audio Share in the U.S. is Up 20% Since 2014, Cutting Into Time Spent with Music Click here to download the New Spoken Word Audio Report from NPR and Edison Research The share of time spent listening to spoken word audio has increased 20% since 2014, while time spent with music across the […]
Click here to register for The Spoken Word Audio Report 2019 webinar from NPR and Edison Research. On average, Americans age 13+ listen to about 4 hours of audio every day, with the largest share of time spent with AM/FM radio (Edison Research, Share of Ear®, 2019). While this may seem par for the course, […]
by Edison Research Vice President Mary Meyn When President Trump was sworn into office at the age of 70 on January 20, 2017, he became the oldest person to begin his first term as President. Previously, that record was held by President Ronald Reagan who was 69 when he was sworn in for his first […]
Last week in front of a wonderfully supportive crowd at M2M: The Marketing to Mom’s Conference, VP Megan Lazovick shared new data from The Research Moms of Edison Research, in addition to the following confession: Last night before my presentation, while I probably should have been rehearsing, I was instead leading a brownie meeting of […]
Weekly podcast listeners who consume more than five hours of podcasts per week are the subject of the first-ever Super Listeners study from PodcastOne and Edison Research. These podcasting “Super Listeners,” podcasting’s heaviest listeners, have emerged as valuable targets for advertisers and trusted allies for podcast sponsors according to this groundbreaking study. • Seventy percent […]