Entries by Edison Research

The Return of “Relax”

by Edison Research President Larry Rosin With the resurgence of Soft AC radio stations has come the revival of a word that had been all but banished from broadcast radio: “Relaxing.” Coming in with all the “Breeze” stations and their cousins are slogans like “Relaxing Favorites at Work,” and “Lite Relaxing Favorites.”  Stations are once […]

The Infinite Dial 2019

Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop Edison Research and Triton Digital reveal results of The Infinite Dial 2019 Podcasting shows explosive year-over-year growth as gains in spoken-word audio mark the 2019 Infinite Dial Study by Edison Research and Triton Digital®. Among the U.S. population ages 12 and older, the […]

On-Site Insights: The Edison Research Digital Out-Of-Home Study

Edison Research conducted an online survey of 1,013 Americans, ages 18+, to gauge their recall and perceptions of DOOH advertising in the places where they work, shop, eat, and travel. Nearly two-thirds of Americans (65%) say that they recall seeing an out-of-home digital video display in nearly 20 different locations in the last month.