Somerville, NJ (April 20, 2021) WNYC Studios has become the most recent subscriber to The Podcast Consumer Tracker from Edison Research. The Podcast Consumer Tracker is the industry’s only comprehensive measure of the total audience for podcasting and the reach of every major producer.
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Entries by Edison Research
NPR and Edison Research today released the findings of their first-ever study of its kind on radio — which identifies six segments of radio listeners, their listening behaviors and their attitudes towards advertising. Click here to download Radio: Live On Air and Everywhere from NPR and Edison Research The study, titled “Radio: Live on Air […]
The Infinite Dial® 2021 Australia, the annual comprehensive study of Australians’ digital media behavior, is slated to debut via webinar at 11am (AEST) on Wednesday 28 April 2021 (9pm ET on Tuesday, 27 April 2021). Presented by Larry Rosin (President, Edison Research), the 30-minute webinar will provide a detailed insight into Australians’ current digital media behavior including online audio, radio, podcast listening, smart speaker ownership, social media usage, and more. Rosin will break down the latest […]
Eighty Million Americans Listen to Podcasts Weekly with Most Diverse Audience Ever; Online Audio Listening and Smart Speaker Ownership Show Continued Growth Click here to download The Infinite Dial 2021 Click here for The State of Podcast Listening for 2021: Podcasting Finds a Way, from The Infinite Dial 2021 Scroll down to view a recording of The Infinite Dial 2021 Podcasting continues its significant and steady growth while its overall audience is more diverse than […]
Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014, according to the latest Share of Ear® report from Edison Research. Listening on a mobile device has been growing steadily since Edison Research’s Share of Ear study began […]