This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Are we talking to ourselves? With the 2022 midterm elections approaching, one can assume clever political campaigns will be putting the power of podcasting, combined with the ability to geo-target ads based on the IP address of the listener, […]
Top Podcast Networks in the U.S. This week Edison Research publicly announced the ranking of the biggest podcasting networks through the second quarter of 2022, based on Edison Podcast Metrics survey of over 8,000 weekly podcast listeners age 18 and older. There is a change at the top, as Spotify edged past SXM Media for first […]
Media Advisory Somerville, NJ September 14, 2022 – Edison Research is proud to announce the debut of The Infinite Dial 2022 New Zealand. The Infinite Dial is the leading study of digital audio and media consumption from Edison Research which originated in the U.S. and has now been published in six countries around the world. The New […]
Spotify Edges Past SXM Media as Top Podcast Network in the U.S. based on Reach Edison Research announces the Top Podcast Networks in the U.S. for Q2 2022, and Spotify, SXM Media, and iHeartRadio take the top three spots, respectively. Spotify’s weekly reach outstripped the leader from the Q1 estimate, SXM Media, by a tiny […]
Podcasting Opportunities as Illustrated by T-Booty, Tini, and Mambo If you attended Podcast Movement in Dallas recently, you might have heard Edison Research Senior Director of Research Gabriel Soto give a keynote address on uncovering the opportunities in podcasting. If you heard this keynote address then you were introduced to Gabe’s family and friends, including […]