The fourth annual Latino Podcast Listener Report will debut in a webinar on Thursday, October 5 at 2 p.m. ET. This year’s study will focus on podcast monetization and advertising potential through the lens of the Latinx consumer.
The study from Edison Research was commissioned by LWC Studios, Latina to Latina, Libsyn, Latino Media Network, and SXM Media, and will be presented by Gabriel Soto, Senior Director of Research at Edison Research; Elsie Escobar, Director of Community & Content at Libsyn and Co-Founder of She Podcasts; and Briana Mendez, Senior Sales Marketing Manager at SXM Media.
Soto, Escobar, and Mendez will also share updates on baseline statistics from prior years and will present video interviews of U.S. Latino podcast listeners discussing how they’ve interacted with podcasts, what products or services they purchased after hearing about it on a show, and how they feel about advertisements on podcasts.
A webinar recording will be available at the presentation’s conclusion, and English and Spanish versions will be available for download.
A virtual networking event, Monetizing Latiné Podcasts: Pre-Report Networking, will be held by Libsyn and BIPOC Podcast Creators on Thursday, September 21 at 7 p.m. ET. The event will include a preview of the fourth Latino Podcast Listener Report and meaningful discussions on monetizing podcasts with Latino audiences.