Spotify, SXM, iHeart Lead U.S. Podcast Networks for Weekly Reach
Edison Research announces the Top Podcast Networks in the U.S. based on average weekly network reach for the second quarter of 2023. The Top Podcast Network ranker measures reach as a percentage of the weekly podcasting audience age 13+. Listening is credited to the producer or network that represents the advertising for the show, not the listening platform or app that the listener uses to access the podcast.
Spotify, SiriusXM Podcast Network, and iHeartRadio take the top three spots, respectively. Spotify and SiriusXM have taken turns occupying the number one spot on the ranker over the past year.
The list ranks podcast networks based on total audience reach from Edison Podcast Metrics. In the second quarter of 2023, Edison fielded surveys every day, with a total sample size of 5,352 among weekly podcast listeners ages 13 and older. Respondents are asked on an unaided basis to list all the shows they had listened to in the week before being contacted, and then their listening is rolled up to the network level based on those responses. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Data is weighted to the universe of podcast listeners obtained from The Infinite Dial, the ‘gold standard’ measurement of total podcast listening, also from Edison Research.
For more information about Edison Podcast Metrics, email Melissa Kiesche at mkiesche@ edisonresearch.com