Weekly Insights · September 20, 2023

Weekly Insights 9.20.2023 – Newer model cars = more listening to SiriusXM

By edison

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When it comes to audio content and audio listening device, we could have a chicken-and-egg discussion – do you seek out a device to play the type of audio that you want to hear, or do you go to the most convenient device and choose from available audio? Whichever way those arguments shake out, we can show you that Share of Ear® confirms a link between newer car models and time spent with satellite radio.

The graphic below shows the percent of daily in-car audio consumption to SiriusXM by those who primarily drive or ride in older model year cars, versus newer model year cars.

For those who primarily drive or ride in model year cars 2010 and older, 5% of their daily in-car listening time is with SiriusXM. For those who drive or ride in model year cars 2019 and newer, the listening to SiriusXM is over four times that much – 22%. The data in between, for model years 2011-2018, follows the pattern of newer models = more listening.  
Newer autos have newer in-dash systems equipped with satellite receivers, and many new car acquisitions in the U.S. come with a complimentary trial of SiriusXM, so it stands to reason that SiriusXM sees bigger shares in newer vehicles. Last week we talked about the dominance of linear audio in-car, and it looks like SiriusXM is taking advantage of the linear-positive in-car audio environment. 

The fourth annual Latino Podcast Listener Report will debut in a webinar on Thursday, October 5 at 2 p.m. ET. This year’s study will focus on podcast monetization and advertising potential through the lens of the Latinx consumer.

The study from Edison Research was commissioned by LWC Studios, Latina to Latina, Libsyn, Latino Media Network, and SXM Media, and will be presented by Gabriel Soto, Senior Director of Research at Edison Research; Elsie Escobar, Director of Community & Content at Libsyn and Co-Founder of She Podcasts, and Briana Mendez, Senior Sales Marketing Manager at SXM Media.

Click here to register for The Latino Podcast Listener Report 2023

Want to get ready for the Latino Podcast Listener Report and do some networking? You have your chance tomorrow! A virtual networking event, Monetizing Latiné Podcasts: Pre-Report Networking, will be held by Libsyn and BIPOC Podcast Creators on Thursday, September 21 at 7 p.m. ET. The event will include a preview of the fourth Latino Podcast Listener Report and meaningful discussions on monetizing podcasts with Latino audiences.

Click here to register for Monetizing Latiné Podcasts: Pre-Report Networking

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