The Leading Podcast Research Company In The World
Edison Research data powers many of the most listened-to podcasts in the world, and our industry studies on consumer behavior, demographics, and monetization of podcasting are used by scores of successful companies in the space. Edison’s leadership in podcasting has driven the most influential studies of the medium, including the following:
- The IAB Edison Podcast Advertising Study
- The Public Radio National Podcast Listener Study
- The Edison/PodcastOne Brand Lift series
- The Infinite Dial
- The Podcast Consumer
…and many more. Edison has been continuously researching podcasting since 2005, and our data on podcast consumption is relied upon by thousands of podcasters all over the world. In addition to our regular stand-alone reports on podcasting, we have coved the medium in our Infinite Dial series for over a decade, and recently unveiled new measures of podcasting’s Share of Ear®. In addition, we have provided private research and consultation services for many of the leaders in the podcasting space, including these companies:
Here’s how we can help you:
Edison can provide your podcast with credible research to provide crucial information on the demographics of your audience. Podcasts reach a highly targeted audience with great efficiency, and an Edison-backed survey of that audience will provide advertisers, agencies, and media buyers with information they can trust.
One of the key issues podcasters face is the myriad of hosting and metrics options available. Edison has developed its own in-house measurement portal that automatically aggregates metrics from a wide variety of sources into one clear dashboard that gives podcast networks and producers an immediate breakdown of their downloads and trend information.
Brand Lift Studies
Edison partners with networks, shows, and leading brands to determine the real, measurable impact of podcast advertising campaigns. Our process involves executing methodologically sound pre- and post-campaign surveys, using industry-standard measures of awareness, fit, and lift. In addition, we work with agencies, media buyers, and the brands themselves to incorporate custom metrics and key performance indicators into every study, allowing stakeholders to calibrate and compare the effectiveness of their podcast campaigns with their other media placements. We have conducted Brand Lift studies for a wide variety of brands and categories, from leading retailers to financial services products, restaurants, consumer packaged goods, and more.
Content providers can leverage Edison’s decade of experience in the medium through an ongoing consulting arrangement.
For more information on these or other Edison podcast services, call (908) 707-4707, or contact Tom Webster.
Recent Articles on Podcasting
Tom Webster, Senior VP at Edison Research, was scheduled to speak at Radiodays Europe Podcast Day in Cophenhagen, Denmark, earlier this week. Unfortunately, the best-laid travel plans were not enough to get Tom past the travel hurdles and to the conference. Fortunately, we have a video of Tom’s presentation on podcasting that was viewed at […]
When I speak to audiences of podcasters, I often joke that if you feature licensed music on your podcast, a lawyer will shoot you in the face. Well, this week I got to speak in front of a room full of the people that ordered the hit: music industry executives. I was given the honor […]
As broadcasters look to smart speakers to increase AM/FM radio listening at home, a new study shows that one-fifth of broadcast radio’s biggest users already own such a device. That’s just one finding from “The Infinite Dial: Heavy Radio Listeners,” released today by Edison Research. The data is derived from The Infinite Dial 2018 study, […]