For a huge percentage of Americans, a significant chunk of their lives is spent in their cars. According to the Bureau of Labor and Statistics, over 90% of households have a car, over 85% of workers travel to work, by car – and the overwhelming majority of them are alone for that ride. And […]
March is an exceptionally busy month for Edison: not only are we hard at work on our upcoming Infinite Dial 2016 study with our partners at Triton Digital, but we are also the sole providers of Exit Polling to all of the major news networks. That’s right–for those of you who stayed up watching the […]
For a huge percentage of Americans, a significant chunk of their lives is spent in their cars. According to the Bureau of Labor and Statistics, over 90% of households have a car, over 85% of workers travel to work, by car – and the overwhelming majority of them are alone for that ride. And […]
Edison Research conducted a shopper profile study for EYE. This study identified consumer habits and behaviors of those that shop at malls with EyeCorp media as well as measured consumer attitudes and perceptions. Among the findings included the following: Mobile is an integral part of the purchase process. Mall shoppers actively use their phones to multi-task. […]
