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- One Reason Why Obama is Leading in the Delegate Count
- Credit to the Best Predictions Made this Primary Season
- The Google Trends Primary
- Clinton's Support Amongst White Union Workers Erodes in Wisconsin
- Just How Much Do Talk Radio Listeners Hate McCain?
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New Research On Podcasting Available
Click here to read more about "The Podcast Consumer Revealed 2008," our third annual study on the audience for audio and video podcasts.
Recent Entries & Research »
Edison Media Research Announces 2008 "30 Under 30"
Edison Media Research has announced the honorees of the second annual "30 Under 30"--its nationwide search for 30 promising talents under 30 years of age in the radio industry. The 30 Under 30 will be honored at "Conclave 2008: At The Crossroads" to be held June 26-29 in Minneapolis.
Edison's 30 Under 30 was started in 2007 as an effort to both celebrate the accomplishments of young broadcasters and to help the industry attract and retain talented young professionals. The Somerville, N.J.-based research company received hundreds of nominations for this year's slate of honorees.
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Edison Conducts Exit Polls in North Carolina, Indiana
Obama, Clinton Trade Wins
On Tuesday, May 6th, Edison Media Research successfully conducted exit polls at precincts all across North Carolina and Indiana, surveying over 4000 respondents voting at Democratic primaries to identify voter demographics, important issues and candidate preference. Senator Barack Obama won the North Carolina primary by a decisive margin, while Senator Hillary Clinton won Indiana by two points.
Exit Polling data for the Democratic contest included voter opinions on the economy, the U.S. war in Iraq, and the perceived trustworthiness of both Clinton and Senator Barack Obama. In addition, we asked questions ranging from voters' perceptions of impact of the recent controversy surrounding Reverend Wright, to how much voters perceived the current economic slowdown to be impacting their families. In all primaries, critical real-time information was fed to the major news networks and the Associated Press, enabling these organizations to make timely, accurate calls throughout the evening and to provide their audiences with important post-election analysis.
North Carolina Primary Results
| North Carolina Democratic Primary | Percentage |
| Obama | 56% |
| Clinton | 42% |
Indiana Primary Results
| Indiana Democratic Primary | Percentage |
| Clinton | 51% |
| Obama | 49% |
More Exit Poll Data and Analysis
For more analysis and results from the primaries, please visit our member sites:
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Online Radio Listening At-Work Grows
Update from the Arbitron/Edison Media Research "Internet & Multimedia 2008 Study"
The portion of American workers who are choosing to listen to radio via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
According to data from the Arbitron/Edison Media Research Internet & Multimedia series of studies, among people who are employed full or part time and listen to radio at work, the portion listening most often via the Internet has grown from 12% to 20% in one year's time.
