You are invited to join us on Tuesday, December 8, 2 PM EDT as we debut the second annual Super Listeners study from Podcast One, Ad Results Media, and Edison Research.
Podcast One CEO Peter Morris, Ad Results Media CEO Marshall Williams, and Edison Research SVP Tom Webster will walk attendees through an exclusive look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape.
Last year we unveiled a look at who podcast “super listeners” are — they listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads and to have an opinion about them.
This year’s in-depth analysis of podcast super listeners from Podcast One, Ad Results Media, and Edison Research further explores the relationship between super listeners and podcast advertising with specific insights on the following:
• How super listeners feel about the number of ads in podcasts and the length of ad breaks
• Attitudes about host-read ads v. pre-recorded ads v. sponsorships
• How podcast advertising affects intent to purchase and other brand fit measures
• Ad-skipping behavior
…and many more insights from this annual flagship study of podcasting’s best customers. We hope you will join us!
Click here to register: https://us02web.zoom.us/webinar/register/WN_sWkROignRimuX5-VUgtIfA