The Top U.S. Podcast Networks Based on Reach, Q4 2023
By Edison Research
Spotify, SXM, iHeart Continue to lead U.S. Podcast Networks for Weekly Reach
Edison Research announces the Top 10 Podcast Networks in the U.S. based on average weekly network reach for the fourth quarter of 2023. The Top Podcast Networks are ranked by the reach of the producer or network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.
Spotify, SiriusXM Podcast Network, and iHeartRadio continue to hold the top three spots, as they did in Q2 and Q3 2023. For Q4, Acast Creator Network rises one spot to #6 and Audacy drops one spot to #7 compared with Q3 2023. Cumulus Podcast Network also climbs one spot to #9 and NPR drops one spot to #10 compared with Q3 2023.
In the fourth quarter of 2023, Edison fielded surveys every day with a total sample size of 5,356 among weekly podcast listeners ages 13 and older.
How is listening recorded?
Respondents are asked on an unaided basis to list all the shows they had listened to in the week before being contacted, and then their listening is rolled up to the network level based on those responses.
How are rankings compiled?
Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network.
How is the data weighted?
Data is weighted to the universe of weekly podcast listeners obtained from The Infinite Dial 2023, also from Edison Research.
