The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America, covering a wide range of digital media and topics since 1998. The study tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. The Infinite Dial 2023 is sponsored by Amazon Music, Wondery, and ART19.
The Infinite Dial has become the survey of record for a number of important media channels, including streaming audio, podcasting, broadcasting, and social media
Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community. Edison Research has conducted The Infinite Dial study in six countries, and tracked many milestones in the evolution of the audio space.
More than half the U.S. population has a computer in their home
53% of Americans have Internet access at home
Cell phone ownership exceeds 50%
Podcasting debuts; 22% of Americans are familiar with the term
The iPhone is first tracked with 2% of the population owning one
Facebook is used by over half the population (51%)
Smartphone ownership exceeds 50%
Smart Speaker tracking introduced with 7% of Americans 12+ owning one
Over half the population say they have ever listened to a podcast
33% of Americans 12+ own a smartspeaker
The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.
Yes. Edison Research is the original author of the study and maintains ownership of the study. The Infinite Dial is a registered trademark.
The Infinite Dial® study uses the gold standard of nationally representative survey research—a random probability telephone sample comprised of both mobile phones and landlines— of all Americans age 12 and older. Telephone interviews for the Infinite Dial 2022 were conducted in January, 2022 and include 1502 interviews. The survey was offered in both English and Spanish. The data is weighted to national 12+ U.S. population figures.
Yes, thanks to the gracious sponsors of the study each year, the findings are free to the public.
Past Infinite Dial studies are available on the Edison Research website at the links below:
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
Infinite Dial studies prior to 2012 are also posted at our website. Please email info@edisonresearch.com if you need assistance locating those studies.
The Infinite Dial study has also been conducted in Canada, Australia, UK, Germany, and South Africa. All studies are accessible on our website.
If you are citing statistics from The Infinite Dial 2022, please include “The Infinite Dial® 2022 from Edison Research, Wondery, and ART19.” To cite The Infinite Dial studies from prior years, please refer to the presentation slides for the appropriate citation. Feel free to email us at info@edisonresearch.com with any questions about citation or publishing data from The Infinite Dial.
Please email Edison Research at info@edisonresearch.com with any questions about The Infinite Dial.
