The Infinite Dial has become the survey of record for a number of important media channels, including streaming audio, podcasting, broadcasting, and social media
Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community. Edison Research has conducted The Infinite Dial study in six countries, and tracked many milestones in the evolution of the audio space.