Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.
Edison Research has conducted The Infinite Dial study in six countries, and tracked many milestones in the evolution of the audio space.
The Infinite Dial research for Australia is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides a profile of the 2017 Australian digital consumer.
The Infinite Dial Canada, by Edison Research and Triton Digital, is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada.
The study provides far-reaching insights into how people in Germany use media. It also shows a direct comparison with the U.S. market, from which important insights into audio trends can also be derived.
The study surveyed over 1,300 New Zealand residents age 16+ on a variety of measures including online digital audio platforms, radio, smart speakers, podcasts, and more.
The study explores digital audio, mobile, smart speaker ownership, podcast consumption, and other topics among South Africans age 15+ living within the major metro commercial areas.
The study surveyed 1,000 UK residents age 16+ on a variety of measures including online digital audio platforms, radio, social media, smart speakers, and more.
