The Infinite Dial® U.S.

The Infinite Dial® U.S.

For the last 26 years, Edison Research’s Infinite Dial® has tracked key consumer media and technology usage among the U.S. population.

Edison Research Vice President Megan Lazovick presented the latest benchmark data on weekly and monthly podcast consumption, as well as insights into the evolving landscape of online audio listening, AM/FM radio engagement, smart speaker utilization, social media usage, and other digital media behaviors, at the Podcast Movement Evolutions conference in Los Angeles. 

Milestones first recorded by The Infinite Dial® U.S.

1999

More than half the U.S. population has a computer in their home

2001

53% of Americans have Internet access at home

2002

Cell phone ownership exceeds 50%

2006

Podcasting debuts; 22% of Americans are familiar with the term

2008

The iPhone is first tracked with 2% of the population owning one

2011

Facebook is used by over half the population (51%)

2013

Smartphone ownership exceeds 50%

2017

Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019

Over half the population say they have ever listened to a podcast

2021

33% of Americans 12+ own a smartspeaker

2023

75% listened to online audio in the last month

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