The Infinite Dial® U.S.

The Infinite Dial® U.S.

The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in the U.S., covering a wide range of digital media and topics since 1998. The study tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more.

The Infinite Dial 2024 will be presented by Edison Research Vice President Megan Lazovick on Thursday, March 28th, live on stage at Podcast Movement Evolutions in Los Angeles, CA. Registration is open to attend in person or for the free streaming option.

Milestones first recorded by The Infinite Dial® U.S.

1999

More than half the U.S. population has a computer in their home

2001

53% of Americans have Internet access at home

2002

Cell phone ownership exceeds 50%

2006

Podcasting debuts; 22% of Americans are familiar with the term

2008

The iPhone is first tracked with 2% of the population owning one

2011

Facebook is used by over half the population (51%)

2013

Smartphone ownership exceeds 50%

2017

Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019

Over half the population say they have ever listened to a podcast

2021

33% of Americans 12+ own a smartspeaker

2023

75% listened to online audio in the last month

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