Explore the research that empowers many of the most listened to podcasts in the world. From Edison Podcast Metrics currency data to custom studies, our industry studies on consumer behavior, demographics, and monetization of podcasting are used by scores of successful companies in the space.
Edison Research has been continuously researching podcast listening since 2005. Our data is relied upon by thousands of podcasters and networks globally.
In addition to subscriber-only Edison Podcast Metrics and public-facing studies, we have covered the medium in our Infinite Dial series since 2006, and have been measuring podcasting’s overall Share of Ear® since 2014. In addition, we have provided private research and consultation services for many of the leaders in the podcasting space. We continue our commitment to podcast measurement with the expansion of Edison Podcast Metrics into the UK in Q3 of 2023, and will be debuting the Podcast Download Tracker in the near future.
The only all-inclusive listening research in the podcast space that does not depend on download numbers for podcast show rankers.
Edison Research can provide your podcast with credible research to provide crucial information on the demographics of your audience.
Edison Research partners with networks, shows, and leading brands to determine the real, measurable impact of podcast advertising campaigns.
Content providers can leverage Edison’s decade of experience in the medium through an ongoing consulting arrangement.
Whether through focus groups, ethnographies, or in-depth interviews, gain a deeper understanding of your current or prospective audience through Edison’s seasoned qualitative experts.
Megan Lazovick, Vice President, Edison Research at SSRS, will present The Podcast Consumer 2026, offering a look at the podcast audience through multiple lenses, including:
