The Infinite Dial 2020 — Save the Date

Please save the date for The Infinite Dial® 2020 webinar presented by Edison Research and Triton Digital, which will take place on Thursday, March 19th, at 1 PM Eastern.  

For the first time in Infinite Dial history, the webinar will be presented both online and in-person, at a live event in New York City.   

Presenters Tom Webster (Senior Vice President, Edison Research) and John Rosso (President, Market Development of Triton Digital) will once again be delivering the latest data with their usual blend of humor and insight and responding to your tweets live during the webinar. The live event will also feature a luncheon, a Q&A with Tom and John, and a networking hour for in-person attendees.

Information on the in-person event will be released in the coming weeks.

To register for the online webinar, click here. 

The Infinite Dial® remains the longest-running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number of trends in media usage and consumption habits around streaming media, radio, mobile media, social media behaviors, and more, in addition to an expanded podcasting and smart speaker section. Attendees will learn how the streaming audio landscape has changed, which social media platforms are growing, and how smart speaker ownership is trending.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

About Triton Digital®
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

The Smart Audio Report Winter 2019 from NPR and Edison Research

NPR and Edison Research Report: 60M U.S. Adults 18+ Own a Smart Speaker    

The Smart Audio Report Winter 2019 Finds  More Than Half of U.S. Adults Use Voice Assistants 

The latest survey from The Smart Audio Report, conducted after the December 2019 holidays, confirms continued growth in the smart speaker market with 60M people in the U.S. A18+ (24% of the population) owning at least one smart speaker device. The average smart speaker household now features 2.6 devices, up from 2.3 devices per household at the same time last year. The new data was presented today during the 2019 VOICE Live event at CES and is available at www.npr.org/smartaudio

The nationally-conducted telephone survey of 1,000+ persons 18+ also shows 54% of the U.S. population have ever used some type of voice-command technology, such as voice assistants on smartphones, smart speakers and other devices. Of those who use voice assistants, 24% say they use the technology daily. 

“Today there are more ways than ever for audiences to engage with audio content. That’s why we’ve partnered with Edison Research for three years to create an annual study on the growth of smart speakers,” says NPR CEO John Lansing. “This latest report again shows the steady growth in smart speakers and the substantial use of voice activation across platforms.  NPR sees these increases reflected in the continuing growth of listening to NPR radio streams and podcasts on smart speakers.We’re eager to see that growth continue.” 

“Smart speakers are remarkable in that once people become accustomed to voice assistants, they purchase multiple devices in order to surround themselves with the technology,” says Tom Webster, Senior Vice President at Edison Research. “On average, those who have one now have 2.6 devices in their home, which is sure to increase the amount of time they spend with audio content.”

The Smart Audio Report from NPR and Edison Research, which debuted in June 2017, is a recurring study on trends in smart speaker ownership and user behavior. A full archive of research from the Report is available at www.npr.org/smartaudio. As an early partner with manufacturers like Amazon, Google and Apple, NPR’s wealth of audio content is easily accessed via voice assistants, including smart speakers. 

Methodology
Interviews conducted via telephone from December 30, 2019 – January 5, 2020 among a sample of 1,015 respondents. The margin of error for total respondents is +/-3.1% at the 95% confidence level. Seven-hundred and eight interviews were obtained with respondents on their cell phones, and 35 interviews were completed in Spanish. Data are weighted to represent the U.S. population ages 18 and older.

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day — on the air, online, and in person. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. It’s now easy to listen to NPR on smart speaker devices. Ask your smart speaker to, “Play NPR,” and you’ll access the local Member station’s live stream. Your speaker can also access NPR podcasts, NPR One, NPR News Now, and the Visual Newscast is available for screened speakers. Get more information at npr.org/about and by following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

Marketplace Edison Research Poll

Marketplace – Edison Research Poll 2019

American Public Media’s Marketplace® has partnered with Edison Research to conduct an ongoing research series around Americans’ economic anxiety. The principal focus of this study is to develop the Economic Anxiety Index and track it over time. Click here for more on Marketplace® and Edison Research Poll Anxiety Index.

Below are 2019 Articles from Marketplace featuring original research from the Marketplace – Edison Research Poll:

How debt may take a toll on mental health

Men and women ask for pay raises at the same rate — but men get them more often

Younger workers more likely to talk pay with colleagues

How did you ask for a raise?

Yelling at work persists despite awareness of ill effects

A four-day workweek, good benefits, and a sense of pride: what American workers want from employers

What if we shortened the workweek?

Calculate your own Economic Anxiety Index here

And from Marketplace Tech®,  Edison Research President Larry Rosin talks with correspondant Kimberly Adams about findings that indicate the first decline in Facebook usage among Americans: Numbers showing people leaving Facebook by the millions

About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

Edison Research Published Studies 2019

In the spirit of end-of-year recaps and list-making and general reflection on the previous twelve months, we would like to take a moment and look at some of  the major studies produced by Edison Research with partners including Triton Digital, NPR, and PodcastOne, in 2019. With topics ranging from digital media usage and smart speakers to podcasts and radio, 2019 was a year filled with major findings.

Please click on each of the images below to access the studies, and we hope you enjoy this research as much as we do.

 

 

 

 

 

 

Smart Audio Report

 

 

Moms and Media 2019

 

 

 

Marketplace Edison Research Poll

 

 

 

About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space. Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

Moms on Social Media 2019

From The Research Moms at Edison Research

Facebook usage has fallen among social media users in the U.S., but one group is not showing the same decline: moms. Eighty-one percent of U.S. moms use Facebook compared to 61% of the total U.S. population.

Ninety-two percent of U.S. moms use social media compared to 79% of the U.S. population age 12+, and a new study from The Research Moms at Edison Research, Moms on Social Media 2019, reveals some of the reasons moms are active users of social media.

Moms have two major motivators for continuing to use social media: the emotional connection it provides, and the practical ways it helps them in their busy lives. The study finds that on the emotional side, moms are using social media to stay up-to-date with friends, share aspects of their lives, and share their opinions. On the practical side, moms are using social media to get information on school events, details on extracurricular activities, health and parenting advice, and find product recommendations.

As Edison Research Vice President Megan Lazovick notes, “It turns out that the majority of moms are using social media for more than just social motivations. The bottom line is, the life of a mom is not simple, and the way she uses social media isn’t simple either.”

Some key findings:

  • 81% of U.S. moms on social media use Facebook compared to 61% of the total U.S. population 12+. There are 15 million fewer Facebook users in the total U.S. population 12+ in 2019 than there were in 2017, according to The Infinite Dial 2019 , but we don’t see that same downward trend among U.S. moms
  • Pinterest and Instagram have seen significant gains year-over-year. Among U.S. moms on social media, 63% are using Pinterest in 2019 compared to 47% in 2017, and 53% are using Instagram compared to 37% in 2017
  • 36% of moms on social media agree with the statement, “You often feel like social media is your main connection to the outside world.”
  • 80% of moms on social media say they turn to it for product recommendations, and 58% of moms on social media said Facebook is the platform they turn to first for product recommendations
  • Regarding how they feel about social media, 59% of moms on social media say they feel connected, 54% say they feel entertained, and 41% say they feel informed.

There is a negative side to social media for moms, though:

  • 53% of moms on social media say there is too much negativity on social media
  • 23% of moms on social media say social media has had a negative impact on their emotional well-being
  • 24% of moms who use social media say they would like to quit, but nearly the same percent of moms on social media (23%) say they can’t live without it
  • 49% of moms on social media say they have decided not to post, share, or comment on social media because they worried others would judge
  • 26% of moms on social media say they feel annoyed, 25% say they feel addicted, and 24% say they feel concerned about social media

The relationship U.S. moms have with social media is complicated as social media has become necessary for the busy moms of today. Moms might experience negative feelings on social media, but without it, they’d lose the ability to keep in touch with friends or keep up with the daily activities of their families and lives.

Moms were asked if they thought social media had brought people together or divided people, and their answer perfectly illustrates this complicated relationship: they were split almost evenly with 51% saying social media has brought people together and 49% saying social media has divided people.

Edison Research Vice President of Digital Operations Laura Silvia adds,“As moms ourselves, we discuss many of these items around the office, so it is especially exciting to quantify moms’ feelings about social media and at the same time produce research that is useful to brands and marketers.”

Click here to view Moms on Social Media 2019

 

About The Research Moms
The Research Moms are a group of experienced researchers within Edison Research with a specialization in understanding today’s moms. Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms. Pooling their research talents from the different branches of Edison Research, they are equipped for both quantitative and qualitative studies.

About Edison Research 
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.