Lunchtime Webinar Series: Inside the Infinite Dial

Yesterday we presented Edison Research’s first installment in our Lunchtime Webinar Series, Inside the Infinite Dial: How Edison Research Leverages Original Research Into Award-Winning Thought Leadership. Edison Research SVP Tom Webster gave attendees a look behind the curtain at the evolution of The Infinite Dial through a content marketing lens.

The complete webinar is now available for viewing below.

Please join us on April 16th at 1pm for our next Lunchtime Webinar where Edison Research President Larry Rosin will present Portents for November: A Review of the Edison Research Democratic Primary Exit Polls. Registration link will be available soon at www.edisonresearch.com and on Twitter at @edisonresearch.

Two-Thirds of Americans Have at Least One Radio in Their Home

New information from the Infinite Dial 2020® from Edison Research and Triton Digital shows that 68% of all Americans say they have at least one radio in their homeThe average home now has 1.5 radios, down from double that number in 2008.

The trend over the last 12 years shows a consistent diminution in the hardware unit – the radio receiver – from American homes. In 2008, only 4% of Americans reported having no radio in their home, as compared to 32% today.

What has replaced these radios? Do those who have no radios instead have smart speakers in their homes? Tune in to The Infinite Dial® webinar for the answer to these questions and many others.

The Infinite Dial® 2020 will be presented Thursday, March 19 at pm EDT. Click here to register.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Edison Research Releases Podcast Industry’s First All-Inclusive U.S. Top 10 Podcast Ranker

 

Edison Research is pleased to announce its first Top Ten Podcast ranker, new from the company’s subscription product, the Podcast Consumer Tracker (PCT). The ranker depicts the top ten podcasts in America by reach among weekly podcast consumers. The PCT is the only comprehensive and all-inclusive study of the reach of podcast networks and shows in America.

The top ten podcasts in America for the third and fourth quarters of 2019, as ranked by the percentage of weekly podcast consumers 18+ who have listened to them, is as follows:

  1. The Joe Rogan Experience
  2. This American Life
  3. The Daily
  4. My Favorite Murder
  5. Crime Junkie
  6. Stuff You Should Know
  7. Wait Wait…Don’t Tell Me!
  8. Serial
  9. Pod Save America
  10. Radiolab

Begun in Summer 2019, the PCT is now in its third quarter of fielding and is the only study that measures the entire podcast space continuously, compared to other download rankers which only measure participants/customers of those rankers, or users of a specific platform. As such, the PCT offers a holistic view of the reach and impact of all leading podcasts and podcast networks.

“This ranker looks deceptively simple,” notes Edison Research  Senior Vice President Tom Webster, “but it’s the product of hand-coding tens of thousands of podcasts from a sample of over 4,000 podcast listeners. Podcast listening is still fairly fragmented, and it wasn’t until we had this large a sample that we felt it would be responsible to even put out a top ten, let alone a longer list.”

The PCT is sampled continuously throughout each quarter to negate the effects of limited releases and new shows and is weighted to the industry standard measure of podcast listening, the Infinite Dial research series from Edison Research and Triton Digital.

“Attempting to distill the listening habits of thousands of podcast listeners is a formidable research challenge, not to be entered into lightly, and certainly not by fielding a small sample study over a handful of days,” said Webster. “Fortunately for us, we had the mechanisms and methodology in place from other large sample projects, like our Share of Ear® series, to do the task justice and finally provide podcast networks, agencies, and media buyers with numbers they can trust and that can be projected across the entire listening population.”

How The Study Was Conducted: The Podcast Consumer Tracker data is based upon 4,053 online interviews with weekly podcast consumers in the United States, ages 18 and older. Interviews were conducted in English and Spanish. Sampling was conducted continuously over the last two quarters of 2019, with Quarter Three interviews conducted July 7 through September 30, 2019 and Quarter Four interviews conducted October 1 through December 21, 2019. All respondents were instructed to enter the names of all podcasts they listened to the week before the interview into an online diary and were provided instructions to obtain that information from their podcast client/player of choice. All responses were unaided and hand-coded by Edison to determine actual show name, producer, genre, and other information. Data is weighted to nationally representative numbers for weekly podcast consumers from The Infinite Dial 2019, from Edison Research and Triton Digital.

The Podcast Consumer Tracker is Edison Research’s flagship podcast research study and is subscribed to by a host of producers and agencies including NPR, Wondery, WarnerMedia, ESPN, and many other leading players in the space. In addition to network reach statistics, the study also provides the only nationally representative look at the purchasing and consumption patterns of podcast listeners, content preferences, and advertising targeting information across a broad array of consumer goods and services.

Fielding is continuous and currently underway for the next quarterly report in the series, to be delivered in April 2020. More information is available at https://www.edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/. 

The Smart Audio Report Winter 2019 from NPR and Edison Research

NPR and Edison Research Report: 60M U.S. Adults 18+ Own a Smart Speaker    

The Smart Audio Report Winter 2019 Finds  More Than Half of U.S. Adults Use Voice Assistants 

The latest survey from The Smart Audio Report, conducted after the December 2019 holidays, confirms continued growth in the smart speaker market with 60M people in the U.S. A18+ (24% of the population) owning at least one smart speaker device. The average smart speaker household now features 2.6 devices, up from 2.3 devices per household at the same time last year. The new data was presented today during the 2019 VOICE Live event at CES and is available at www.npr.org/smartaudio

The nationally-conducted telephone survey of 1,000+ persons 18+ also shows 54% of the U.S. population have ever used some type of voice-command technology, such as voice assistants on smartphones, smart speakers and other devices. Of those who use voice assistants, 24% say they use the technology daily. 

“Today there are more ways than ever for audiences to engage with audio content. That’s why we’ve partnered with Edison Research for three years to create an annual study on the growth of smart speakers,” says NPR CEO John Lansing. “This latest report again shows the steady growth in smart speakers and the substantial use of voice activation across platforms.  NPR sees these increases reflected in the continuing growth of listening to NPR radio streams and podcasts on smart speakers.We’re eager to see that growth continue.” 

“Smart speakers are remarkable in that once people become accustomed to voice assistants, they purchase multiple devices in order to surround themselves with the technology,” says Tom Webster, Senior Vice President at Edison Research. “On average, those who have one now have 2.6 devices in their home, which is sure to increase the amount of time they spend with audio content.”

The Smart Audio Report from NPR and Edison Research, which debuted in June 2017, is a recurring study on trends in smart speaker ownership and user behavior. A full archive of research from the Report is available at www.npr.org/smartaudio. As an early partner with manufacturers like Amazon, Google and Apple, NPR’s wealth of audio content is easily accessed via voice assistants, including smart speakers. 

Methodology
Interviews conducted via telephone from December 30, 2019 – January 5, 2020 among a sample of 1,015 respondents. The margin of error for total respondents is +/-3.1% at the 95% confidence level. Seven-hundred and eight interviews were obtained with respondents on their cell phones, and 35 interviews were completed in Spanish. Data are weighted to represent the U.S. population ages 18 and older.

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day — on the air, online, and in person. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. It’s now easy to listen to NPR on smart speaker devices. Ask your smart speaker to, “Play NPR,” and you’ll access the local Member station’s live stream. Your speaker can also access NPR podcasts, NPR One, NPR News Now, and the Visual Newscast is available for screened speakers. Get more information at npr.org/about and by following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

Marketplace Edison Research Poll

Marketplace – Edison Research Poll 2019

American Public Media’s Marketplace® has partnered with Edison Research to conduct an ongoing research series around Americans’ economic anxiety. The principal focus of this study is to develop the Economic Anxiety Index and track it over time. Click here for more on Marketplace® and Edison Research Poll Anxiety Index.

Below are 2019 Articles from Marketplace featuring original research from the Marketplace – Edison Research Poll:

How debt may take a toll on mental health

Men and women ask for pay raises at the same rate — but men get them more often

Younger workers more likely to talk pay with colleagues

How did you ask for a raise?

Yelling at work persists despite awareness of ill effects

A four-day workweek, good benefits, and a sense of pride: what American workers want from employers

What if we shortened the workweek?

Calculate your own Economic Anxiety Index here

And from Marketplace Tech®,  Edison Research President Larry Rosin talks with correspondant Kimberly Adams about findings that indicate the first decline in Facebook usage among Americans: Numbers showing people leaving Facebook by the millions

About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.