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With AI regularly discussed as the most consequential innovation in a generation, it is important that we have good data to understand who is using it and how. That is why, this week, we are announcing a new syndicated research service from Edison Research at SSRS: AI User Metrics. Leveraging the SSRS Opinion Panel, a probability-based survey of the highest quality, AI User Metrics tracks user adoption across the major AI platforms.
Our inaugural release shows that Americans are using this new technology in remarkable numbers. As of February 2026, fully 52% of Americans say they have used at least one of the major AI platforms in the last week, with many reporting use of more than one. Not only does AI User Metrics capture overall usage of AI chatbots, subscribers also have access to weekly usage rates of specific AI platforms, ranging from ChatGPT to Claude to DeepSeek.
AI User Metrics updates twice each month and captures usage across more than 100 demographic and psychographic variables. The research also captures whether usage was for personal or business use. Learn more about AI User Metrics here.
Edison Research’s The Infinite Dial 2026 to be presented March 12
Registration is now open! We hope you will join us for the 28th year of Edison Research’s The Infinite Dial. With support from SiriusXM Media, we will present The Infinite Dial 2026 in a webinar on Thursday, March 12 at 2pm ET.
The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides important benchmark measures for usage and behavior around streaming audio, podcasting, radio, smart audio, social media, and debuting this year, never-before-seen data on AI usage. Findings will be unveiled by Megan Lazovick, Vice President of Edison Research at SSRS, alongside special guest, James Cridland, Editor of Podnews. With 35 years in the audio business, Cridland will offer unique analysis into the numbers and global context. Together, they will provide attendees with expert insights on the latest digital audio consumption trends and their implications for the industry.
The Top 25 Podcasts in the UK
We are pleased to announce the Top 25 Podcasts in the UK from Edison Podcast Metrics for Q4 2025 based on reach among weekly podcast listeners ages 15+. While subscribers to Edison Podcast Metrics UK receive information on hundreds of podcasts, the Top 25 Podcast ranker is published quarterly.
The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and The Rest Is Politics top the list, as they did in Q3 2025. The top four shows remain in the same rank order as Q3, with other rank changes in the Top 10 noted below parenthetically.
The Joe Rogan Experience
The Diary Of A CEO with Steven Bartlett
The Rest Is Politics
The Rest Is History
The Peter Crouch Podcast (+1 rank position since Q3 2025)
The Rest Is Football (-1 rank position since Q3 2025)
Newscast
Off Menu with Ed Gamble and James Acaster (+1 rank position since Q3 2025)
Sh**ged Married Annoyed (+2 rank positions since Q3 2025)
