Join us as Larry Rosin, Founder & President of global firm Edison Research, presents the first annual Infinite Dial South Africa study on Wednesday, September 18, at 8:00am EDT/2:00pm SAST. This presentation will reveal the latest digital audio, social media, mobile, radio, and podcast habits of South Africans living within the major metro commercial areas. The complete presentation will be available at edisonresearch.com subsequent to the webinar.
The Infinite Dial South Africa was commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, and provides new insights into what South Africans in the major metro commercial areas are consuming online, as well as tracking data from the 2017 and 2018 studies. The Infinite Dial research for South Africa is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides an up-to-date profile of the South African digital consumer.
About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. Our national tracking study The Infinite Dial (in its 22nd year in the United States and now also conducted in four other countries), and the syndicated Share of Ear® are two of the most widely-cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space. Edison is also the leading provider of face-to-face consumer research. Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.