The Infinite Dial® Germany to Debut in 2019

Germany joins the US, Canada, Australia, and South Africa with Digital Media Research from U.S.-Based Edison Research

Somerville, NJ – July 8, 2019   The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, has just been commissioned by Berlin-based RTL Radio Deutschland for implementation in Germany.

The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time. Germany will join the U.S.,  Australia,  Canada, and most recently, South Africa, as media communities who use The Infinite Dial® to measure consumer behaviors.

RTL Radio Deutschland is the leading German radio group. With its stations and brands, the company serves all relevant platforms. RTL Radio Deutschland recently started AUDIO NOW, a podcasting platform for Germany showing a great range of popular podcasts in German and English language, including exclusive podcasts and audio series.

The results from the first in The Infinite Dial® Germany will be revealed on September 3 in Berlin, and will be published simultaneously online on www.audionow.de and Edison Research websites.

“In addition to our content expertise and innovative offerings, we are pleased to be able to provide a reliable data source for the use of digital audio in Germany in the future. In Edison Research we have found the perfect partner for this. We are very much looking forward to the results, which will certainly be giving us exclusive insights into this future relevant area of media consumer behavior,” said Stephan Schmitter, CEO of RTL Radio Deutschland.

The Infinite Dial study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.

“Germany’s addition of The Infinite Dial study comes at the perfect time. As digital audio is experiencing such explosive growth, it is crucial to have quality, consistent measurement of the space. We are thrilled to add Germany to the list of countries employing the Infinite Dial,” said Larry Rosin, President of Edison Research.

 

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

About RTL Radio Deutschland

RTL Radio Deutschland is the leading private radio group in Germany. Its 17 stations in 11 states reach millions of listeners daily. It derives its success from its profound experience in programming and content development. Leading stations like 104.6 RTL, Radio Hamburg and ANTENNE BAYERN profit from this know-how. RTL Radio Deutschland operates as a strategic partner following the slogan “Together we are stronger”.

Edison Research Celebrates 25 Years

June 13, 2019 marks the 25th anniversary of Edison Research’s date of incorporation. 

To say the least, we have come a long way over this time. From our beginning in a tiny one-room interior rental space in a co-working location in Edison, New Jersey to the campus we are fortunate enough to enjoy today, Edison has established itself as the worldwide leader in election-day surveys and research about all things related to audio. In the span of those 25 years we have witnessed the birth of mainstream internet usage, streaming audio, podcasts, and we have been tracking it all.

We have performed exit polls for every major American election for a consortium of television networks since the California governor recall election in 2003 – the Schwarzenegger election – and now we are also doing the vote count for the National Election Pool as well. We began in 1994 with two employees, and now our company’s more than 50 employees participate in a thriving practice based in Somerville, New Jersey, having worked in 66 countries around the world.

From paper surveys on the streets of Berlin to iPads in remote locations in Myanmar, we continue to pursue knowledge in the realm of social science and help our clients better understand the world and their businesses in meaningful and productive ways. We have built a team of dedicated researchers who work tirelessly to provide our clients with the highest-quality research.  We are pleased that our research is often the accepted standard and is quoted throughout the world by journalists, financial analysts, consultants, and political scientists. We could not have imagined such an exciting time in the growth and changes in digital media, as well as the interest and importance of American elections and others around the world.

Many thanks to our research partners, employees, clients, and those who continue to use our work and incorporate social science research in the general knowledge base for the greater good. We are fueled by our research findings in the past 25 years as we look forward to many milestones in the future.

Larry Rosin and Joe Lenski
Co-founders of Edison Research

Joe Lenski and Larry Rosin
Co-founders of Edison Research, 1994

Joe Lenski and Larry Rosin
Co-founders of Edison Research, 2019

Rustavi 2 pic Republic of Georgia

Pre-Election Polling in the Republic of Georgia

By Nino Japaridze

In three weeks, voters will have an opportunity to elect the Republic of Georgia’s next President. Edison Research took a detailed look at the voter’s pre-election sentiment by surveying 3,000 eligible voters nationwide in September 2018. The survey was commissioned by Georgia’s leading independent national broadcaster, Rustavi 2.

There is no shortage of Presidential candidates to choose from: The names of twenty five registered candidates will appear on the ballot on October 28th.  There were twenty-one additional presidential hopefuls whose registration was denied by Georgia’s Central Electoral Commission.

Several clear themes emerged:

The vast majority of interviewed voters tell us they plan to perform their civic duty and turn out to vote: We discovered 64 percent of eligible voters “definitely” plan to vote during the upcoming Presidential election, with 23 percent who think they will “probably vote,” 9 percent report being less likely to vote, and 4 percent did not answer the question. Should this be surprising? If we look at the long-term trends, voter turnout during Georgia’s Presidential elections has significantly declined over time, with only 46.6 percent of registered voters voting during Georgia’s 2013 Presidential election. Some analysts predict this trend will continue and expect a low turn-out this fall, in part because the weakened institution of the Presidency — a result of Constitutional amendments passed by the Parliament of Georgia on September 26, 2017. Edison’s poll, however, reveals 41 percent of eligible voters are unaware these amendments also annul Georgian voters’ ability to directly elect their president. When we asked them about this, we discovered 40 percent of eligible voters “completely disapprove” and 31 percent “somewhat disapprove” of this change, which will take effect in six years.

Only three Presidential hopefuls lead: When asked “if the election was held tomorrow, which candidate would you vote for,” 22 percent of eligible voters expressed support for Grigol Vashadze (a candidate from the Power is in Unity alliance of opposition parties), 18 percent for David Bakradze (a candidate from the European Georgia Party, which broke away from the United National Movement), and 15 percent for Salome Zurabishvili (an independent candidate backed by Georgia’s ruling party– Georgia Dream). Nearly seven out of ten supporters of these top-ranking candidates told us they were certain of their choice.

Shalva Natelashvili (a candidate from the Labor Party) and David Usupashvili (a candidate from the Independent Democrats Party) garnered 8 and 3 percent support, respectively. Other candidates had less than 2 percentage points of support. A quarter of the interviewed eligible voters told us they are undecided or they refused to answer this question.

Salome Zurabishvili has a strong negative image among eligible voters. When asked which Presidential candidate they would never consider voting for, 41 percent named Salome Zurabishvili, 29 percent named Zurab Japaridze and 16 percent named Shalva Natelashvili, while 13 percent of the surveyed respondents would never vote for Grigol Vashadze and 11 percent said they would never vote for David Bakradze and David Usupashvili, respectively.

A run-off election is likely. A run-off election between the top two candidates will occur if no candidate reaches 50% of the vote. With three candidates garnering significant support in our survey, and several others bringing in smaller numbers, a run-off election seems likely to occur. And voters in our poll agree, with 44 percent of surveyed voters expecting a run-off election, while 22 percent don’t expect this outcome and 32 percent “don’t know” or “refuse to answer” the question.

If all remains equal, the government party endorsed candidate Zurabishvili will likely be defeated by an opposition candidate during a run-off. Edison’s pre-election survey shows that if during a run-off election Grigol Vashadze and Salome Zurabishvili are on the ballot, 50 percent would vote for Vashadze, while 24 percent would vote for Zurabishvili, with 26 percent undecided or refusing to answer this question. Similarly, Zurabishvili appears to trail David Bakradze during a run-off election scenario: 53 percent would vote for Bakradze and 23 percent would vote for Zurabishvili during the run-off election, with 24 percent being undecided or refusing to answer the question.

Georgian voters are deeply dissatisfied with Georgia’s developments, creating an environment favorable for an opposition candidate to take the helm of Georgia’s Presidency this fall. 79 percent of the surveyed respondents feel the Republic of Georgia is going in the wrong direction. Six out of 10 respondents told us they “strongly disagree” with the legislative initiative led by Georgia Dream to legalize production of marijuana for export, while 26 percent “somewhat disagreed.” Immediately after the Edison poll was released, Salome Zurabishvili stated that, if elected President, the dialogue with Georgia’s population on this issue will continue. She also invited two leading opposition candidates to participate in pre-election debates. Georgian voters are known to radically shift their political preferences in a short time-span. With 24 days left before Georgia’s Presidential election, presidential candidates still have some time to earn the voters’ trust.

Click here to view Rustavi 2’s coverage of Edison’s findings

Randy Brown VP Edison Research

Quality of Survey and Sample Design Key to AM/FM Radio Estimates

In a recent Radio World article, Edison Research’s Vice President Randy Brown tackles the topic of online-only samples versus online and offline samples, plus the difference between diary and recall methodology. Most importantly, he addresses how these differences in samples and methods can affect listenership estimates.

Speaking about the underestimation of listening to AM/FM radio, Randy says, “…if you take a closer look at how some audio research is being conducted, it should give you pause before you prepare your eulogy for AM/FM radio.”

Read the full article at Radioworld.com here.

 

The Next Frontier in Podcasting: 100 Million Listeners

Edison Research’s Senior Vice President Tom Webster presented a keynote address, The Next Frontier in Podcasting: 100 Million Listeners, at the 2018 Podcast Movement conference in Philadelphia last week. Podcast Movement is the world’s largest gathering of podcasters, and attendees were the first to hear the results of new research from Edison on consumers who are familiar with the term “podcasting” but have never listened to a podcast.

The number of Americans who are familiar with the term “podcasting” has dramatically increased in the past several years, but there are far fewer people who actually listen.

  • 64% of Americans aged 18+, a total of 180 million people, are familiar with the term “podcasting” in 2018. That’s up from 22% in 2006.
  • The number of people who actually listened to a podcast in the last week is significantly smaller than those who are familiar with the term. Only 17% of Americans aged 18+, a total of 48 million people, in 2018 have listened to a podcast in the last week.

The key to moving from 48 million weekly podcast listeners to the 100 million mark is understanding why those people familiar with the term “podcasting” have never listened.

 

Some of the reasons uncovered are actual barriers, such as not understanding how to listen to a podcast, and some are perceived barriers, such as the belief that podcasts use a great deal of a phone’s data.

Thirty-seven percent of those who are familiar with the term “podcasting” but have never listened, say they don’t really understand what a podcast is, and almost half say they are not sure how to listen to a podcast.

 

 

Despite the fact that many smartphones in the U.S. have pre-installed podcast apps, 80% of those who have never listened to a podcast believe that they don’t have a podcast app. In addition to perceived barriers with hardware when it comes to podcasts, there are misperceptions about the amount of data a podcast might use. Sixty-two percent say that listening to podcasts can use up a lot of their phone’s data plan.

The research was conducted with a sample of 1,000 adults aged 18+, using an online survey. All respondents were familiar with podcasting. The data was weighted toThe Infinite Dial , the longest-running study of consumer usage of media and technology from Edison Research and Triton Digital.