The Infinite Dial from Edison Research is America’s longest running survey of digital media consumer behavior, tracking behaviors since 1998. Our insight this week highlights what percent of monthly online audio listeners are also weekly consumers, and how that has changed over time.
Online audio sources have emerged as wildly popular listening platforms and services, significantly changing how Americans engage with music and spoken-word content throughout their day. In 2006, a little more than half (57%) of U.S. monthly online audio listeners age 12+ also listened weekly. Over the next 20 years, the conversion of monthly online audio listeners to weekly has increased steadily. In 2026, 94% of monthly online audio audiences listen weekly, illustrating how online audio consumption has become a habitual part of Americans’ lives.
The growth in reach and engagement of online audio is just one example of the many interesting datapoints The Infinite Dial holds. The 2026 Infinite Dial study from Edison Research, sponsored by SiriusXM Media, showcases numerous changes in how our society uses media and technology. Find the 2026 full report and webinar here.
