There are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. Before you start a Facebook Fan Page, or open a corporate Twitter account, the one mandatory step you need to take to be sure any of it is worth your time is to identify the […]
Recently, several noted social authorities sat on a panel at the San Francisco American Marketing Association meeting, to discuss how businesses are leveraging web 2.0 tools to help drive sales, improve service and reach out to customers. Louis Gray reported a blow-by-blow account of the panel on his Friendfeed page, and I found the resultant […]
Gen Z Discover Podcasts Through Social Media; Take Action Because of Ads Edison Research and SXM Media Present Gen Z Podcast Report Click here to download the Gen Z Podcast Listener Report Scroll down to watch a replay of the webinar Gen Z monthly podcast listeners in the U.S. got an early start in listening […]
Click here to download Moms and Media 2023 Scroll down to view a replay of the webinar Tech savvy Moms have adopted more of their favorite devices as well as some new ones, as they continue to exhibit incredibly strong digital habits, according to this year’s Moms and Media 2023 report. The latest installment of […]
43% of the U.S. Black Population are Monthly Podcast Listeners Black Podcast Listener Report 2.0 Released from Edison Research, SXM Media, and Mindshare USA Click here to download Black Podcast Listener Report 2.0 Scroll down to view a replay of Black Podcast Listener Report 2.0 According to Black Podcast Listener Report 2.0 from Edison Research […]
Click here to download Media Habits of Gen Z from Edison Research and PRPD Scroll down to view a recording of the webinar. Edison Research today presented Media Habits of Gen Z, a study that combines survey research with in-depth interviews to better understand how individuals age 12-24 consume media and what resonates with them. […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Almost a decade ago, Edison Research released a study called “Meet the Millennials” at the Country Radio Seminar. In that presentation, we outlined and explained the unique habits and interests of the young generation of the moment. Let me […]
Click here to download the Women’s Podcast Report 2022 Scroll down to view a recording of the webinar Women are Listening for Female Perspectives in Podcasts Women’s Podcast Report from Edison Research and SXM Media now available Somerville, NJ December 14, 2022 – According to the Women’s Podcast Report from Edison Research and SXM Media, […]
As the country moves out of the COVID pandemic and back into a lifestyle outside the home, Moms are showing adjustment once again in their media habits according to this year’s Moms and Media 2022 report. Click here to download Moms and Media 2022 View a replay of the webinar below: The latest installment of […]
“SUPER LISTENERS” STUDY SHOWS HEAVY PODCAST USERS ARE LISTENING MORE AND REMAIN ENGAGED WITH ADS Click here to download Super Listeners from Edison Research and Ad Results Media Scroll down to view a replay of the webinar Podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, are engaged more […]
Moms and Media 2021 reflects a year of adjustment in media usage and consumption resulting from a new, at-home lifestyle in the wake of COVID-19. The latest installment of the annual report combines data from the Infinite Dial® series from Edison Research and Triton Digital, with recent data from Edison Research’s new ongoing syndicated measurement […]
