Edison Podcast Metrics, formerly known as the Podcast Consumer Tracking Report, is a first-of-its-kind research product designed to serve the ongoing needs of leading podcast networks, agencies, and consultancies. Edison Research has served the podcast industry for over 15 years through our continual coverage of the medium in the Infinite Dial and Share of Ear research. Edison Podcast Metrics offers a bespoke service to the growing podcast industry to provide our renowned measurement and analysis expertise to aid in the continued market development of the podcasting space.
Started in Summer 2019, Edison Podcast Metrics provides members with a reliable and regular checkup on the podcast audience, what they are listening to, and the relative reach and awareness of the leading podcast networks. Each quarterly report also tracks demographics, content preferences, listening behaviors (including clients and platforms) and other custom measures determined in consultation with all member clients.
Edison Podcast Metrics releases the Top 50 Most Listened To Podcasts in the U.S. quarterly.
Example of dashboard from Edison Podcast Metrics:
Edison Research will continue the annual tradition of providing basic podcast consumption metrics and demographics in our annual Infinite Dial releases. However, the previous Podcast Consumer report is now subsumed into Edison Podcast Metrics.
Other specifications include the following:
- Each quarterly sample comprises over 5,000 respondents, ages 13+, who listen to podcasts at least weekly
- Editorial input to add up to two custom questions per quarter
- Complete audience demographics and profiles for your podcast network at least twice per year, depending upon sample response and reach
- Addition of up to three specific, strategic podcasts for audience metrics per quarter
- Tracking and all historical data access for active members
- Publication permitted upon specific approval
All data is accessible and available for custom queries via an easy-to-use online dashboard (license included). Dataset also includes, but is not limited to, the following fields:
| Age/Sex/Race | Employment/Education/Household Income |
| Children in household | Podcast listening |
| Clients and platforms | Location(s) of listening |
| Content preferences by topic | Device(s) used for listening |
| Subscription behaviors (streaming & podcasting services) | Changing News podcast habits |
| Awareness, Trial, and Usage of leading podcast networks | Awareness and efficacy of various forms of podcast advertising |
| Behaviors driven by podcast advertisements/sponsorships | Direct donation/support of podcasts |
For more information, contact Larry Rosin at lrosin@edisonresearch.com or (908)707-4707.