Edison Research interviews 8,000 weekly podcast listeners age 15 and older each year about the shows they listened to in the last week. In addition to calculating the weekly reach of podcasts, the report tracks demographics, content preferences, and listening behaviors.
Edison Podcast Metrics is the only podcast measurement service that measures listening, not downloads, across all networks, shows and platforms.
Edison Podcast Metrics launched in the UK in the third quarter of 2023. Edison Research has produced rankers of the Top Podcasts and Networks in the U.S. since 2019 and has measured the podcast space for over 15 years. Edison Podcast Metrics is used by the leading podcast networks, agencies, and consultancies.
