Edison Research interviews 8,000 weekly podcast listeners age 15 and older each year about the shows they listened to in the last week. In addition to calculating the weekly reach of podcasts, the product tracks demographics, content preferences, and listening behaviors.
Edison Podcast Metrics is the only podcast measurement service that measures listening, not downloads, across all networks, shows, and platforms in the UK.
Used by the leading podcast networks, agencies, and consultancies in the U.S. since 2019, Edison Podcast Metrics launched in the UK in the third quarter of 2023.
Our vast experience researching the space, along with the proven methodology of Edison Podcast Metrics™ in the U.S. has allowed successful expansion of this product into the UK. Subscribers to the UK service receive quarterly data updates delivered via an online dashboard. Access includes Podcast Rankers, that provide reach and rank with the ability to filter and sort by dozens of demographics; and Show Profiles, that give a summary of shows’ demographic characteristics.
