Moms and Media 2022

As the country moves out of the COVID pandemic and back into a lifestyle outside the home, Moms are showing adjustment once again in their media habits according to this year’s Moms and Media 2022 report. Click here to download Moms and Media 2022 View a replay of the webinar below: The latest installment of […]


Moms on the Future

As a nation, we are quickly approaching Election Day and therefore thinking about change.  With thoughts of change come questions about the future and what it will bring, especially for our children.  With recent current events and a particularly harsh political cycle, we are reminded of the turbulent and scary world we live in. However, […]


Moms and Media 2016: The Recap

In 2016, moms continue their mobile ways, moving further away from computers for media tasks.  The smartphone, with its ownership still soaring, is the ‘go to’ device for mom for just about everything.  In the latest edition of Moms and Media, the mobile tendencies of mom are clear and more pronounced with a decline in […]


Organic Valley understands real mornings

Here at Edison, The Research Moms are always sharing advice to each other about the trials of parenting, the joys of motherhood and everyday things that inspire us.  We came across a video that we think is so spot on, we had to share it not only with each other, but with all of you!  […]


Gearing up for Moms and Media 2016

April is just about over which means May is right around the corner.  With May comes spring weather, Mother’s Day and the annual Moms and Media report.  Edison Research will release the sixth installment of Moms and Media along with a webinar on May 5, 2016. Taken from the Infinite Dial study conducted by Edison […]


time for change

It’s the first month of a new year. Well, hello there January! The Christmas cookies are long gone and the decorations put away for another year. Schedules have returned to normal and we see a lot less shimmer and shine. Gyms are much more crowded this month and the phrase “new year, new you” is […]


Moms Should Make Hobbies a Habit

Mom takes care of everyone and everything usually before she gives her own care a second thought.   She’ll schedule her own appointments around her children’s activities, making sure they never miss a practice. Mom will chair the latest PTA committee so she can stay involved and help out in the school community, even if it […]


the involved mom

At any given time, a mom has her hands full with schedules, routines and day to day organization of her family. A master at keeping crisis in check and knowing what’s what 24/7, she is constantly absorbing information from her children about their friends, activities and school. No matter how busy life gets, mom has […]


Most moms have played hooky with their children

“Bueller…Bueller…Bueller? Anyone…anyone?” No matter how many times I’ve seen it, Ferris Bueller’s Day Off always gets me to laugh. The classic ‘80s flick about bored teenagers skipping school delivers the one-liners, and the message that kids will go to great lengths to not get caught.  Many of the best jokes in the movie come from the […]


Why Mobile Moms Matter

I recently attended the annual variety show at my daughters’ elementary school. While I was watching the performances, I couldn’t help but take note of how many smartphones were in the audience.   Being used for photos, videos and downtime between acts they were out in full force with the moms. Afterward, my Facebook newsfeed was […]


Mom as CEO

For some, April means spring and warmer weather, while for others it means the mad dash to get your taxes done. Whether you got a refund or had to pay back, money management was on the brain this month. For moms who already run their household like a corporation, however, they’re not worried– they’ve got […]


Smartphone Moms: “Say Cheese”

Time flies, and we feel the full brunt whenever our children mark another milestone or celebrate a special event. Such occasions usually bring out the photographer in all of us, and June offers a jackpot of chances for the parental paparazzi crowd. End of school year concerts and ceremonies, as well as recitals and sports […]