Moms in 2017 continue to benefit from modern media and technology, making heavy consumption part of their daily routine. In the latest edition of Moms and Media, which focuses on U.S. moms and is drawn from the Infinite Dial series, the Internet takes the biggest piece of a mom’s daily media pie. On average, moms spend […]
Author Archive for: mdecesare
About Melissa DeCesare
Melissa DeCesare is a Vice President for Edison Research, directing music research operations, project management and client deliverables. For nearly two decades, she has coordinated thousands of music studies and projects across the United States and abroad. DeCesare is also a key leader for The Research Moms, Edison’s division for moms research. By combining data with real life insight in her blog posts, she showcases how moms react, balance and adapt in their everyday lives. In addition, she is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.
DeCesare has a B.A. from Trenton State College, now known as The College of New Jersey.
Entries by Melissa DeCesare
As a nation, we are quickly approaching Election Day and therefore thinking about change. With thoughts of change come questions about the future and what it will bring, especially for our children. With recent current events and a particularly harsh political cycle, we are reminded of the turbulent and scary world we live in. However, […]
At the moment you find out you are to become a mother, your entire world changes. In that instant, you realize that there is something much greater than yourself and you start to factor your child into every decision you make. In the very beginning, moms research the best bottles, the safest car seats and […]
In 2016, moms continue their mobile ways, moving further away from computers for media tasks. The smartphone, with its ownership still soaring, is the ‘go to’ device for mom for just about everything. In the latest edition of Moms and Media, the mobile tendencies of mom are clear and more pronounced with a decline in […]
Here at Edison, The Research Moms are always sharing advice to each other about the trials of parenting, the joys of motherhood and everyday things that inspire us. We came across a video that we think is so spot on, we had to share it not only with each other, but with all of you! […]