Edison Research announces the comprehensive U.S. Top Podcast Networks by Reach for Q4 2021 from the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads. This ranker measures […]
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“SUPER LISTENERS” STUDY SHOWS HEAVY PODCAST USERS ARE LISTENING MORE AND REMAIN ENGAGED WITH ADS Click here to download Super Listeners from Edison Research and Ad Results Media Scroll down to view a replay of the webinar Podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, are engaged more […]
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We are pleased to announce the next edition of The Infinite Dial will debut on Wednesday, March 23rd at 2pm ET in a live event to be held in Los Angeles at Podcast Movement: Evolutions, and streamed online. Edison Research welcomes new partners Wondery and ART19 as the official sponsors of The Infinite Dial® 2022. […]
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Edison Research President Larry Rosin takes a look at current format trends in U.S. radio, and the state of CHR in particular, in Radio Ink: “If one were to put the ‘bundle’ of radio formats that depend on new, hit music together, in the fashion of a mutual fund, it would have performed disastrously over […]
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As we reflect on the research we have done in 2021, we are grateful to have been able to complete many projects throughout the year. Thanks to our research partners and everyone on the Edison Research Team who made this work possible We shared our findings through webinars and in-person presentations, and now we highlight […]
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Click here to download The Infinite Dial 2021 UK Scroll down to view a replay of the webinar Forty-one percent of UK residents age 16+ (approximately 23 million people) have listened to a podcast in the last month, according to The Infinite Dial 2021 UK, the first study of its kind in the United Kingdom. […]
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Edison Research announces the comprehensive U.S. Top 50 Podcast chart for Q3 2021. This list ranks the 50 biggest podcasts by audience size, based on the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Podcast Consumer Tracking Report is the only measurement […]
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New Report From NPR and Edison Research Shows Growth in Spoken Word Audio Young, multicultural listeners drive consumption; Mobile listening and podcasts add to increases NPR and Edison Research released the 2021 Spoken Word Audio Report today, revealing the continued increased consumption of spoken word audio in the U.S. and the drivers behind the growth. […]
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Edison Research just completed a massive new study of new and prospective car buyers across six countries to determine the importance of broadcast radio in the car, and the results were consistent and clear: 90% of car buyers expect broadcast radio to be standard equipment in their car, and 82% of respondents would be less likely […]
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Edison Research is pleased to announce that radio veteran Karina Farias will be joining the company as Project Coordinator. Farias recently stepped down from her roles as Program Director and morning co-host of KUFX-FM in San Jose to return to her home state of Texas. Farias’s previous radio stops include MD/APD/afternoons at KVMK-FM and MD/APD of KNDE-HD2 in Bryan-College Station, TX, talent at KILT-FM in Houston, and MD of KOIT-FM and KOIT-HD2 in San Francisco. A graduate of Texas A&M […]
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Click here for The U.S. Latino Podcast (non) Listener Report 2021 in English Click here for The U.S. Latino Podcast (non) Listener Report 2021 in Spanish Scroll down to view a recording of the webinar U.S. Latinos are Primed for Podcasts 67% of U.S. Latino podcast non-listeners already listen to spoken word audio Forty-four percent […]
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