Edison Research announces the comprehensive U.S. Top 50 Podcast chart for Q3 2021. This list ranks the 50 biggest podcasts by audience size, based on the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads.
The top shows based on measurement from Q4 2020 – Q3 2021 are as follows:
Scroll down to see the Top 50 list.
“We are continuing to see strong performances from the true crime and news categories. What I find most compelling is the strong movement by some of the independent shows on the chart. It’s a testament to how remarkable this medium is that both large networks and independent creators continue to be able to amass a sizable audience.” said Edison Research SVP Tom Webster.
The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q4 2020 – Q3 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. The results are then coded and analyzed to ascertain the genre, network, and sales representation for each podcast. The relative audience size of each podcast network is then calculated and expressed as the percentage of weekly podcast listeners reached by that network. Surveys of over 8,000 podcast listeners were conducted Q4 2020 through Q3 2021.
Current subscribers to the Podcast Consumer Tracker include the top networks in podcasting as well as leading technology platforms, and is growing quarterly. Subscribers include SXM Media, Google, NPR, Spotify, Wondery, ESPN/ABC/Disney, WarnerMedia, and more.
For information about the Podcast Consumer Tracker, contact Edison Research SVP Tom Webster at firstname.lastname@example.org.