Company News · January 11, 2022

Music Radio’s Golden Kingdom

By Edison Research

Edison Research President Larry Rosin takes a look at current format trends in U.S. radio, and the state of CHR in particular, in Radio Ink:

“If one were to put the ‘bundle’ of radio formats that depend on new, hit music together, in the fashion of a mutual fund, it would have performed disastrously over the last decade. It is not an exaggeration to say that ‘contemporary music’ is in a crisis at American radio, and if this trend cannot be reversed, or at least halted, there may be vast implications.” Data is from Nielsen Audio.

Click here to read the full article on Radio

Larry previously wrote about the decrease in CHR shares in the column Contracting Hit Radio on the Edison Research blog in December 2020.

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