This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. There are podcasts for every taste and interest, and perhaps there are podcasts for every hour of the day as well. On the nearby graph one can see the estimate from Edison Research’s Share of Ear® study showing when […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. By Larry Rosin, Edison Research President In early 2014, Disney released the single “Let it Go” from their smash-hit animated film “Frozen.” If you had a child in the right age group at the time, especially with daughters, you […]
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By Larry RosinIf you live in one part of America, last year it may have seemed like everyone was talking about “Succession” on HBO, and hardly anyone was talking about “Yellowstone.” And naturally, the opposite was true in other parts. Speaking broadly, Succession is a hit in America’s big cities and suburbs, while Yellowstone started […]
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Click here to download The Infinite Dial 2022 Canada in English Click here to download The Infinite Dial 2022 Canada in French View a replay of the webinar below: Podcast Listening and Online In-Car Listening Grows Among Canadians New data from The Infinite Dial 2022® Canada from Edison Research and Triton Digital Podcast listening […]
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Edison Research today announced that beginning in July it will increase the sample size for Edison Podcast Metrics, the podcasting industry’s only comprehensive listening measurement, by 150%. Going forward, fully 5,000 interviews will be conducted each quarter, all among ‘weekly podcast listeners’ in the U.S. – those who say they have listened to at least […]
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NPR & Edison Research: Smart Speaker Ownership Reaches 35% of Americans New Smart Audio Study shows Ubiquitous Voice Tech and Increasing Usage Click here to download The Smart Audio Report from NPR and Edison Research Somerville, NJ (June 16, 2022) NPR and Edison Research released the 2022 Smart Audio Report today, showcasing the ubiquity of […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. I was at a school function for my eighth-grader recently and as the students filed to the front of the gym to receive their certificates, there was lovely instrumental music from a streaming service playing over the PA system. […]
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When people in podcasting talk about monetization, inevitably someone will throw out the term “long tail” – referring to the hundreds of thousands of active podcasts with relatively small audiences. While a concept in mathematics for many decades, the notion of “Long Tail Distributions” achieved mass attention with Chris Anderson’s book on the topic in […]
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Edison Research announces the Top Podcast Genres in the U.S. for Q1 2022, and comedy takes the top spot as the genre consumed by most weekly podcast listeners. The list ranks the most popular podcast genres based on audience size from Edison Podcast Metrics. “As advertisers increasingly seek to target podcast listeners, it becomes more […]
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The Infinite Dial 2022, from Edison Research, Wondery, and ART19, debuted on Wednesday, March 23 at Podcast Movement Evolutions in Los Angeles. A significant part of the Infinite Dial report is the current state of podcasting. The audience for podcasting was impacted by pandemic-related shifts in media consumption. The following recap of the key podcasting […]
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Click here to download The Infinite Dial 2022 Scroll down to watch a replay of The Infinite Dial 2022 U.S. Online Audio Listening Grows and Podcast Habits Reflect a Return to Work and School The Infinite Dial® 2022 findings released by Edison Research, sponsored by Wondery and ART19 Online audio consumption in the U.S. showed significant […]
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Q: What is The Infinite Dial®? A: The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers […]
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