Last week, we presented The Latino Podcast Listener Report 2023 thanks to the generous sponsorship of LWC Studios, Latina to Latina podcast, Libsyn, Latino Media Network, and SXM Media. (You can watch the whole presentation online and download all of the valuable data slides by clicking here.) In this week’s insight, we ask our readers to be the […]
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Latino Podcast Listeners Engage with Ads as Listening Grows The 2023 Latino Podcast Listener Report Reveals Key Insights Into Purchasing Behavior Click here to download the U.S. Latino Podcast Listener Report 2023 Scroll down to view a replay of the webinar Monthly podcast listenership among Latinos increased by 52% since 2020, nearly four times […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Many readers of this newsletter will be familiar with The Infinite Dial™ from Edison Research and generously sponsored by Amazon Music, Wondery, and ART19, which tracks the portion of people who engage in various activities. In the case of podcasting, we […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When it comes to audio content and audio listening device, we could have a chicken-and-egg discussion – do you seek out a device to play the type of audio that you want to hear, or do you go to […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Two weeks ago, we talked about how the percent of daily audio time Americans spend with linear audio just was passed by the time spent with on-demand audio. That is true when looking at total listening, and we recognize […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. We are in a moment when podcast listening is at an all-time high. Today, 42% of Americans age 12+ listen to the medium every month, according to The Infinite Dial®. However, there are still generations of Americans that podcasting […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over […]
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Spotify, SXM, iHeart Lead U.S. Podcast Networks for Weekly Reach Edison Research announces the Top Podcast Networks in the U.S. based on average weekly network reach for the second quarter of 2023. The Top Podcast Network ranker measures reach as a percentage of the weekly podcasting audience age 13+. Listening is credited to the producer […]
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Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q2 2023 among weekly podcast listeners age 13+. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics. The Q2 2023 ranker includes surveys completed April 2023 – June 2023 and is based on surveys of 5,352 […]
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Twenty-nine percent of U.S. Kids Ages 6-12 Listen to Podcasts Monthly New Kids Podcast Listener Report Revealed Click here to download the Kids Podcast Listener Report Scroll down to watch a replay of the webinar Podcasts already have considerable reach among kids ages 6-12 in the U.S., according to the newly-released Kids Podcast Listener Report […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. If we wanted to get your attention this week we could follow the sometimes amusing, often disturbing, trend of gender reveals gone awry. We could feature our Top 10 Podcasts among U.S. Women with a pink smoke bomb or […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Last week, we at Edison Research presented findings from the 2023 Infinite Dial Australia report, commissioned by major sponsor Commercial Radio & Audio, as well as LiSTNR and Triton Digital. Infinite Dial Australia debuted in 2017 and has demonstrated […]
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