Last week, we at Edison Research presented findings from the 2023 Infinite Dial Australia report, commissioned by major sponsor Commercial Radio & Audio, as well as LiSTNR and Triton Digital. Infinite Dial Australia debuted in 2017 and has demonstrated the resiliency of the audio industry in Australia, year after year.
This year, 79% of the Australian 12+ population listens to AM/FM/DAB+ radio on a weekly basis. This percentage has remained strong and stable in the last six years, despite COVID disruptions in-between. AM/FM radio, along with DAB+ digital radio, reaches approximately 17 million Australians weekly, but what’s most impressive is how widely popular radio remains across all age groups. Younger Australians are nearly as likely to be weekly radio listeners as older Australians, with 76% of Australians age 12-34 listening to radio in the last week, compared to 81% of those age 55 and older.
While “over-the-air” broadcast radio remains the primary platform for AM/FM/DAB+ radio content, we are starting to see significant growth in the number of Australians consuming radio online. This year’s study shows 27% of Australia’s 12+ population streamed AM/FM/DAB+ radio stations online in the week before we contacted them, which is nearly double the 15% measured in 2022.This finding, along with others revealed in the full report,suggest that a notable percentage of Australians are consuming radio programming across multiple platforms.
