Listening to Radio Streams in USA Represents Less than 10% of All Listening to Broadcast Radio

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The annual conference of the American Association of Public Opinion Researchers is running this week in Denver, and Edison Research is proud that our team is giving four different presentations on best practices in survey research.

One of these presentations is from Edison VP Randy Brown, who is documenting the issues that come from implementing surveys online that attempt to measure internet behaviors. .

As you can see in Randy’s report, streaming behaviors will be overstated in a survey implemented online because it is difficult to reach lighter internet users from internet sample frames, even if one is using high-quality internet samples. Beyond that, about 10% of Americans still have no online access and are entirely invisible to online research.

The report documents the steps we take to make sure that our research represents the total population – using our Share of Ear® studies as his example.

One prime example of why these steps need to be taken can be seen with regard to listening to the content produced by America’s broadcast radio stations.  Share of Ear® determines whether listening to radio content is coming via the over-the-air signal (whether analog or HD) or from the station’s streams.

Our estimate is that 8% of the combined listening to broadcast radio content is from the streams and 92% is from over-the-air.

Nielsen has produced similar estimates. These numbers would be vastly higher (and incorrect) if we did not take the steps we do to correctly represent all listeners and all listening.

This is not, of course, to say that radio streams are unimportant – in fact they are crucial.  It is to say, however, that one can be misled by estimates that are not designed to fully represent a population, as Randy discusses in his talk.

It is worth noting that we see quite a difference based on the type of content.  For news, sports and personalities, streams comprise 12% of the total listening, whereas for music the streams are 6%.  Perhaps this speaks to streaming being more vital for radio’s more unique aspects.

 

 

Moms and Media 2018: Smart Speakers, Smartphones, Social Media

Moms and Media 2018 brought us more mobile behavior, new media consumption and kids on technology.  For the first time, Moms and Media combined two separate studies to showcase not only the way moms interact with media and technology, but also moms’ view on children and technology.

With data points drawn from both the Infinite Dial series from Edison Research and Triton Digital, and a survey fielded by the Research Moms at Edison, the latest report shows how moms in the United States continue to own their tech toolkit, as well as how they perceive the influence of technology on children.

Moms in 2018 continue their mobile tendencies, maintaining a firm grip on smartphones.  With smartphone ownership among moms still on the rise, the mobile device remains a must-have.  In 2018 we see that 92% of moms own a smartphone.

With those smartphones, moms are consuming media, engaging social sites and staying organized with various apps.  They are even talking to their phones, and the smartphones are talking back.  Two-thirds of smartphone moms report using the voice assistants like Siri and Google Assistant.

In 2018, talking to devices is a trend on the rise.  We see smart speakers definitely working their way into moms’ routine this year. Smart speaker ownership has almost quadrupled, with Amazon Alexa leading the way.  The report shows that 23% of moms own some type of smart speaker, up from the 6% that said so last year.

Moms have had a history of strong social media engagement.  While 2018 still reflects a healthy social media presence of moms, usage is down from previous years, with 89% of moms now using social media compared to where it was at 93% last year.

We know that technology is a major force in the life of a mom, but how does that translate to children?  Managing children’s exposure to technology is a challenge, as it continues to integrate itself into their daily lives at home and school.   Four in ten moms report being less restrictive with their children using technology than they expected to be, while about a quarter (24%) said they are more restrictive than they expected.

 

For the full 2018 Moms and Media report from Edison Research see below.

The Infinite Dial Australia 2018

The Infinite Dial Australia, by Edison Research and Triton Digital, is the newest study of digital media consumer behavior in the Infinite Dial series and second annual study to be conducted in Australia. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998, and was conducted for the first time in Canada last year. The Australian Infinite Dial Study was commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) via their PodcastOne subsidiary, and Triton Digital.

Some highlights from the study include:

  • Despite the presence of a variety of audio options, radio consumption continues to rise in Australia, with 88% of people aged 12+ having listened to an AM/FM/DAB+ in the last week, up from 85% and outpacing the U.S.’s 65%. Radio is the leading audio platform.
  • Radio is the choice for in-car listening, with 89% of people having listened to AM/FM radio in the car in the last month. Seventy percent of Australians use AM/FM radio as the audio source they use most often in-car, leading Canada (63%) and the U.S. (56%).
  • Familiarity with the term “podcasting” has grown from 72% to 78% in Australia. Thirteen percent of Australians have listened to a podcast in the last week, up from 10% in 2017.  An average of five podcasts are listened to each week by those who are weekly podcast listeners.  Fourteen percent of weekly podcasts are by Australian radio stations or Australian radio personalities.
  • Facebook usage as “the social media brand used most often” is down from 73% in 2017 to 60% in 2018, but overall social media usage by Australians is up to 82% in this study.
  • Ninety percent of Australians own a Smartphone, and 96% of 25-54 year-olds in Australia own a smartphone.
  • Regarding Smart Speakers, Google Home leads Amazon Alexa with a 61% awareness versus 28%. Smart speaker ownership is 5% in Australia.
  • Netflix remains the most popular on-demand video service, with 41% of Australians subscribing. In the last week in Australia 49% of people have used Netflix, Foxtel Play, Go or Now, Stan or Amazon Prime.

 

How the study was conducted:
The Australian Infinite Dial study was conducted in the first quarter of  2018 and uses a nationally representative survey of 1009 people and is a random probability telephone sample, comprising both mobile phones and landlines, of all Australians aged 12 and older.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Contact
Edison Research

Tom Webster
+1 908-707-4707
twebster@edisonresearch.com

Triton Digital
Kristin Charron
+1 514-448-4037
Kristin.Charron@tritondigital.com

radio

Heavy Radio Listeners: New Insights from The Infinite Dial

As broadcasters look to smart speakers to increase AM/FM radio listening at home, a new study shows that one-fifth of broadcast radio’s biggest users already own such a device. That’s just one finding from “The Infinite Dial: Heavy Radio Listeners,” released today by Edison Research. The data is derived from The Infinite Dial 2018 study, which is conducted in partnership with Triton Digital.

This report looks at the 30% of the American population ages 12 and over who are “Heavy Radio Listeners” – defined as those who listened to more than one hour of radio in the last day. This new data on the Heavy Radio Listener from The Infinite Dial allows everyone to understand not just what other kinds of audio and media people are using, but how Heavy Radio Listeners compare to the population at large.

New insights from this report include:

  • Almost 18% of Heavy Radio Listeners do not have a radio receiver in their home, meaning they achieved “heavy” status primarily through in-car or at-work listening.
  • Twenty percent of Heavy Radio Listeners have Smart Speakers in their homes. Those devices may allow for more at-home listening over time, but can also make it easier to use competing audio services.
  • Nearly two-thirds of Heavy Radio Listeners listen to audio online, with large numbers choosing YouTube, Pandora, and the streams of AM and FM radio stations.
  • The qualitative profile of the Heavy Radio Listener is strong and shows a group that is employed and well-educated.
  • Over 1 in 6 Heavy Radio Listeners say they have listened to a podcast in the last week.

In keeping with findings from past Edison Research studies, radio’s best customers are heavy users of all audio—they listen heavily to broadcast radio, but do not limit themselves to it, something which has implications for future smart-speaker behavior.

Click here to download The Infinite Dial: Heavy Radio Listener Report.

 

About The Infinite Dial:
A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4th through February 11th, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. The Infinite Dial: Heavy Radio Listener Report considers “Heavy Radio Listeners” to be those who listened to more than one hour of radio in the past day.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Moms and Media 2018 title page

Save the Date: Moms and Media 2018

It’s May, and that means the annual Moms and Media report is fast approaching. Edison Research will release the latest installment of Moms and Media on May 10, 2018: register for the free webinar here.

Using data from both the Infinite Dial study from Edison Research and Triton Digital, and a separate study from the Research Moms at Edison Research, Moms and Media will feature points on social media behaviors and device ownership as well as how today’s technology applies to their children.

The report will showcase new tracking data about social networking, smartphones, Internet usage and online audio. We’ll highlight how smart speakers are working their way into moms’ repertoire, and how other media fits into their busy days.   In addition, for the first time in Moms and Media, we’ll explore how moms feel about children using technology and new media.

More than any other medium, the Internet is crucial for getting through even just a typical day. In Moms and Media 2018, we see just about every mom has Internet access. According to the research, 98% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.  Reinforcing the Internet’s importance, 70% of moms report that they get online in two or more locations.

You are invited to join us on Thursday, May 10th at 2:00 pm EST when we present Moms and Media 2018.  Register now for updated data about how moms utilize mobile, how they mold modern media into their routines, and their view on children using technology.

Register for the free webinar here.