It is customary at year’s end to reflect a bit on the work that was accomplished in the prior twelve months. This year we are grateful to be able to look back at the studies that we conducted, and recognize that through the dedication of our Edison Research team and our research partners Ad Results Media, Adonde Media, Lantigua Williams and Co., Libsyn, Marketplace, NPR, Pandora, PodcastOne, and Triton Digital, we were able to produce many valuable research insights in spite of the challenges of 2020.
This year’s findings shed light on audio, podcasts, economic anxiety in America, and of course the ubiquitous impact of COVID-19. Our biggest project of the year was by far the 2020 election, as we conducted the exit poll of record for the National Election Pool (NEP) comprised of ABC, CBS, CNN and NBC, which meant we interviewed over 100,000 voters for the general election. As of this writing, exit poll work continues with the runoff Senate elections in the state of Georgia.
So thank you all for your support during the past year, and we hope you enjoy perusing these research projects from 2020.