Entries by Edison Research

InStore Audio Network Reaches 35.5 Million Shoppers Per Day

InStore Audio Network reaches 35.5 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug and Grocery stores. […]

Country Radio Goes Mobile – A Recap of Edison’s Presentation at CRS 2017

Edison Research’s Tom Webster, Megan Lazovick, and Larry Rosin, along with Tim Hayden from Brain+Trust Partners, presented “Country Radio Goes Mobile” at the Country Radio Seminar on Thursday, February 23, 2017. The presentation stressed the importance of reaching listeners through their mobile devices and suggested doing so through the apps and mobile websites they are already […]

The Hidden Group that Won the Election for Trump: Exit Poll Analysis from Edison Research

By: Larry Rosin “I don’t think there’s ever been two more unlikeable candidates,” said Michael Che during the Weekend Update sketch on Saturday Night Live this week.  “Not one time in this election have I heard anyone say: ‘You know what? I like them both.’” The data from the Exit Polls conducted by Edison Research […]

In Case You Missed It: “Moms on the Future” Webinar

Even in a year awash with negative headlines, more than three quarters of moms in the U.S. have a positive outlook for the world their children will live in. That’s one of the key findings of a new study from The Research Moms at Edison Research. The full study, “Moms on the Future,” originally presented at the […]