Entries by Edison Research

Back to School With Tech

By now, all kids are back in school and have said goodbye to summer vacation. Trying to establish new routines and reconnect with old ones is always a challenge for kids and their parents. For those of us with kids, Back-to-School could be renamed Back-to-Stress! Luckily, once everyone settles into the first month or so, […]

Quality of Survey and Sample Design Key to AM/FM Radio Estimates

In a recent Radio World article, Edison Research’s Vice President Randy Brown tackles the topic of online-only samples versus online and offline samples, plus the difference between diary and recall methodology. Most importantly, he addresses how these differences in samples and methods can affect listenership estimates. Speaking about the underestimation of listening to AM/FM radio, […]